PPC LandICYMI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioMarketing #Advertising #MediaConsumption #DigitalMarketing #AdSpend
96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #Advertising #AudioMarketing #MediaInvestment #DigitalAdvertising #MarketingTrends
ThePodcastingCanadaโs 2026 audio trends reveal how podcasts & radio are secretly shaping your daily habits ๐ง
#PodcastTrends #AudioMarketing #CanadaNews #DigitalMedia #Radio #Podcasting #MediaTrends #ContentStrategy #Streaming #AdTech
Read more ๐ https://thepodcasting.org/canada-audio-trends-2026-new-study-reveals-how-podcasts-and-radio-shape-daily-life/
ICYMI: NBC Sports picks Triton Digital for podcast infrastructure - here's what it means: NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization. https://ppc.land/nbc-sports-picks-triton-digital-for-podcast-infrastructure-heres-what-it-means/ #NBCSports #TritonDigital #podcast #sportsbroadcasting #audiomarketing
Alexis OhanlonBoost Your Brand with Podcast Advertising!
Podcast audiences are loyal, engaged, and ready to take action. Learn how to use podcast ads to build trust, reach the right listeners, and skyrocket your marketing ROI.
Read the full guide here: https://traditionalmarketo.com/podcast-advertising/
#PodcastAdvertising #AudioMarketing #TraditionalMarketing #BrandAwareness #MarketingStrategy #SmallBusinessMarketing #PodcastMarketing #DigitalTrends #MarketingTips #BusinessGrowth
Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #DigitalMarketing #Advertising #AudioMarketing
FYI: Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #AudioMarketing #DigitalMarketing #Australia #NovaEntertainment
Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing
๐ Podcast timing decoded!
๐๏ธ New data shows Monday leads as the top day to publish your podcastโmaximize reach, boosts engagement & listener habits!
๐ https://thepodcasting.org/best-day-to-publish-a-podcast-monday-leads-new-data-shows/
#Podcasting #PodcastTips #ContentStrategy #AudioMarketing #PublishingDay #PodcastGrowth #CreatorTips #SEO2026
๐ Podcast Ads Just Got Safer!
๐ง Acast + Barometer now offer pre-bid brand safety for programmatic podcast ads โ so brands can control where ads show before buying! ๐
#PodcastAdvertising #BrandSafety #ProgrammaticAds #AdTech #Acast #Barometer #AIinAds #AudioMarketing
