Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #DigitalMarketing #Advertising #AudioMarketing
Magellan AI finally measures broadcast radio like digital - but can it close the gap?

Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.

PPC Land

Magellan AI integrates Nielsen DMA dataβ€”unlocking next-level local podcast attribution & ad targeting insights πŸ“Š

#Podcasting #MagellanAI #Nielsen #DMAData #AdTech #PodcastAds #MediaAnalytics #LocalMarketing #DigitalAdvertising #MarketingInsights

Read more πŸ‘‡ https://thepodcasting.org/magellan-ai-integrates-nielsen-dma-data-to-transform-local-podcast-attribution/