PPC LandFYI: TikTok and BSI's creator suitability report reframes brand risk: TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026. https://ppc.land/tiktok-and-bsis-creator-suitability-report-reframes-brand-risk/ #TikTok #BrandSafety #DigitalMarketing #SocialMedia #AdSpend
TikTok and BSI's creator suitability report reframes brand risk: TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026. https://ppc.land/tiktok-and-bsis-creator-suitability-report-reframes-brand-risk/ #TikTok #BrandSafety #DigitalMarketing #AdSpend #ContentCreation
FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB
ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends
FYI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #Advertising #OutOfHome #DigitalMarketing #DOOH #AdSpend
US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHome #AdSpend #DigitalAdvertising #DOOH #MarketingTrends
FYI: Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds: WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates. https://ppc.land/most-google-ads-accounts-waste-1-127-a-month-study-of-15k-accounts-finds/ #GoogleAds #PPC #DigitalMarketing #AdSpend #MarketingStrategy
FYI: Harvey Norman tops New Zealand's ad spenders as telcos surge 25%: Harvey Norman leads New Zealand's 2025 ad spend rankings, overtaking Foodstuffs NZ, as telecoms jump 25% and beverages rise $40.5m, per Nielsen Ad Intel data. https://ppc.land/harvey-norman-tops-new-zealands-ad-spenders-as-telcos-surge-25/ #HarveyNorman #NewZealand #AdSpend #Telecommunications #MarketingTrends
ICYMI: Harvey Norman tops New Zealand's ad spenders as telcos surge 25%: Harvey Norman leads New Zealand's 2025 ad spend rankings, overtaking Foodstuffs NZ, as telecoms jump 25% and beverages rise $40.5m, per Nielsen Ad Intel data. https://ppc.land/harvey-norman-tops-new-zealands-ad-spenders-as-telcos-surge-25/ #HarveyNorman #AdSpend #NewZealand #Telecom #MarketingTrends
Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds: WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates. https://ppc.land/most-google-ads-accounts-waste-1-127-a-month-study-of-15k-accounts-finds/ #GoogleAds #PPC #DigitalMarketing #MarketingStrategy #AdSpend