FYI: Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #SMEs

FYI: Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastAdvertising #AdSpend #MarketingTrends #DigitalMarketing #BrandGrowth

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

ICYMI: Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastAdvertising #AdSpend #MarketingTrends #DigitalMarketing #GermanyBrands

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. https://ppc.land/most-marketers-waste-11-of-media-budgets-on-bad-optimization-signals/ #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

86% of Austria's digital ad euros now leave the country: Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media. https://ppc.land/86-of-austrias-digital-ad-euros-now-leave-the-country/ #DigitalMarketing #Advertising #AdSpend #Media #LocalPublishers

ICYMI: TikTok One launches Creator AI Search and revamps its partner tools in 2026: TikTok One launches Creator AI Search, upgrades Partner Exchange and expands Content Suite globally as US creator ad spend climbs toward $43.9bn in 2026. https://ppc.land/tiktok-one-launches-creator-ai-search-and-revamps-its-partner-tools-in-2026/ #TikTokOne #CreatorAI #AdSpend #SocialMediaMarketing #DigitalMarketing

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue