Claudio Paco AstorriMay 31

Italian Radio is strong, but its real power is no longer measured only by audience.

To understand the market today, you must look at ownership, advertising sales houses and commercial gravity.

#RadioItalyWatch #ItalianRadio #RadioIndustry
#MediaIndustry #AudioBusiness #Broadcasting
#RadioAdvertising #MediaInvestment

👇 👇 FREE article on my blog www.astorri.it. 📻 📻

https://www.astorri.it/italian-radio-is-strong-but-scale-is-becoming-the-real-game/

PPC LandMay 3
96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #Advertising #AudioMarketing #MediaInvestment #DigitalAdvertising #MarketingTrends
96% of advertisers back audio as Bauer study exposes glaring investment gap

Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.

PPC Land
ThePodcastingFeb 11

🚀 Goalhanger lands first external investment!

🎙️ US media giant The Chernin Group takes a minority stake to fuel global & U.S. expansion of hit podcasts

👉 https://thepodcasting.org/goalhanger-secures-first-external-investment-in-deal-with-the-chernin-group-2026/

#Goalhanger #Podcasting #CherninGroup #PodcastGrowth #MediaInvestment #PodcastIndustry #2026Trends #CreatorEconomy

PPC LandJan 26, 2025
Study reveals optimal CTV and linear TV investment balance for 2025: New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI. https://ppc.land/study-reveals-optimal-ctv-and-linear-tv-investment-balance-for-2025/ #TVAdvertising #CTV #LinearTV #AdvertisingTrends #MediaInvestment
Study reveals optimal CTV and linear TV investment balance for 2025

New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

PPC Land