PPC LandICYMI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #BackToSchool #DOOH #DigitalAdvertising #MarketingStrategy #RetailMarketing
Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome
FYI: Google Merchant Center's regional pricing trick most advertisers are missing: Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads. https://ppc.land/google-merchant-centers-regional-pricing-trick-most-advertisers-are-missing/ #GoogleMerchantCenter #DigitalMarketing #Ecommerce #RetailMarketing #Advertisers
FYI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ConsumerTrends #Budgeting2026 #RetailMarketing #ShoppingReport
ICYMI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ShoppingTrends #ConsumerSpending #Budgeting #RetailMarketing
FYI: Roku Curate bundles retail purchase data with CTV inventory in one package: Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys. https://ppc.land/roku-curate-bundles-retail-purchase-data-with-ctv-inventory-in-one-package/ #RokuCurate #CTV #DigitalMarketing #Advertising #RetailMarketing
WeePrintIs your storefront working as hard as you are? 🛠️☀️🌱
Now that the sun is finally peeking through, it’s the perfect time to "Spring clean" your physical branding. Your signage is your 24/7 salesperson—make sure it’s saying the right thing as footfall increases!
Friendly. Expert-led. UK-based. That’s the Wee Print way.
🔗 Shop the range: www.weeprint.co.uk
#SmallBizUK #SpringRefresh #OutdoorSignage #WeePrint #UKHospitality #RetailMarketing
Is your shop or cafe ready for the Spring footfall? ☀️☕
With the brighter days of April approaching, it’s the perfect time to "Spring clean" your marketing and get noticed by customers walking past. Your signage is your 24/7 salesperson—make sure it’s saying the right thing!
Friendly. Expert-led. UK-based. That’s how we do things at Wee Print.
🔗 Shop the Retail Refresh range: www.weeprint.co.uk
#UKHospitality #RetailMarketing #ShopFront #WeePrint #SmallBizUK #SpringPromo
FYI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #AI #DigitalMarketing
FYI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMarketing #DigitalAttribution #ShopperPurchaseRate #MediaConsulting
