ICYMI: Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting: Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals. https://ppc.land/sounder-ai-lands-inside-the-trade-desk-with-pre-bid-podcast-targeting/ #PodcastMarketing #ProgrammaticAds #DigitalAdvertising #BrandSuitability #TritonDigital

Nielsen plugs Triton Digital's podcast data into its planning tool: Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/ #Nielsen #TritonDigital #PodcastMetrics #Podcasting #MediaPlanning

FYI: NBC Sports picks Triton Digital for podcast infrastructure - here's what it means: NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization. https://ppc.land/nbc-sports-picks-triton-digital-for-podcast-infrastructure-heres-what-it-means/ #NBCSports #Podcasting #TritonDigital #AudioBusiness #SportsBroadcasting

ICYMI: NBC Sports picks Triton Digital for podcast infrastructure - here's what it means: NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization. https://ppc.land/nbc-sports-picks-triton-digital-for-podcast-infrastructure-heres-what-it-means/ #NBCSports #TritonDigital #podcast #sportsbroadcasting #audiomarketing

NBC Sports picks Triton Digital for podcast infrastructure - here's what it means: NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization. https://ppc.land/nbc-sports-picks-triton-digital-for-podcast-infrastructure-heres-what-it-means/ #NBCSports #TritonDigital #Podcasting #SportsMedia #AudioBusiness

Triton Digital gives podcast publishers their first real competitor benchmarks - here's what changed: Triton Digital launches Podcast Metrics Industry Feature Set with download benchmarks, market share visibility, and audience composition insights across top 20 markets. https://ppc.land/triton-digital-gives-podcast-publishers-their-first-real-competitor-benchmarks-heres-what-changed/ #PodcastMetrics #PodcastIndustry #TritonDigital #Podcasting #MediaAnalytics

Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video: Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network. https://ppc.land/triton-digital-expands-decade-long-partnership-with-salem-media-across-streaming-podcasting-and-video/ #TritonDigital #SalemMedia #Podcasting #Streaming #YouTube

Triton Digital expands Omny Studio with video podcasting support: Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content. https://ppc.land/triton-digital-expands-omny-studio-with-video-podcasting-support/ #VideoPodcasting #Podcasting #DigitalMedia #ContentCreation #TritonDigital

Triton Digital launches advanced podcast audience targeting with Q2 data: Triton Digital's new planning tools combine survey data with download metrics to deliver demographic insights across 200 podcasts, addressing advertiser demand for precision targeting in the growing audio advertising market. https://ppc.land/triton-digital-launches-advanced-podcast-audience-targeting-with-q2-data/ #Podcasting #DigitalMarketing #AudienceTargeting #AudioAdvertising #TritonDigital

ICYMI: Audio identity tech partnership drives 2.4x higher ad fill rates: Triton Digital and Optable collaboration enables advanced identity solutions for audio publishers, boosting programmatic revenue. https://ppc.land/audio-identity-tech-partnership-drives-2-4x-higher-ad-fill-rates/ #AudioIdentity #AdTech #ProgrammaticAdvertising #DigitalMarketing #TritonDigital