Now this is some deep social science research... carried out by a newspaper!!!
"TikTok and its parent company, ByteDance, share little about how the app keeps users coming back. Journalists and researchers have utilized bot accounts to simulate how the recommendation system is tied to watch time and have conducted self-reported user surveys. But none of these approaches captures real human behavior.
So The Washington Post, through an unprecedented partnership with our readers, collected TikTok watch histories from 1,100 users. We created a database of roughly 15 million videos served up to them in a six-month period last year. Our analyses showed just how effective TikTok is at getting even its heaviest users to swipe more and watch more on its platform.
Among the more than 800 participants who live in the United States, some were barely using TikTok in the first week of April 2024, while others were already spending several hours a day scrolling through videos. Over the next five months, we compared the journeys of people at these two ends of the spectrum — the occasional users and the power users — to see how their TikTok usage evolved.
We focused on three key daily metrics to better understand how users built habits on the app over time:"
https://www.washingtonpost.com/wellness/interactive/2025/tiktok-addiction-algorithm-scrolling-mental-health/
#SocialMedia #Algorithms #TikTok #MentalHealth #Addiction