PPC LandFYI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #Marketing
Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #VideoCampaigns
FYI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAdvertising #AdMeasurement #DigitalMarketing #PrivacyRegulations
ICYMI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAds #AdMeasurement #DigitalMarketing #PrivacyRegulations
FYI: CheckedUp wins MRC accreditation - a first for specialty waiting room TV: CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement. https://ppc.land/checkedup-wins-mrc-accreditation-a-first-for-specialty-waiting-room-tv/ #CheckedUp #MRCAccreditation #PharmaceuticalAdvertising #PointOfCare #AdMeasurement
FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends
ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights
AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceData
FYI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #DigitalAdvertising #AdMeasurement #SeattleChildrensHospital #WiretapCase
IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.
ICYMI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #SeattleChildrensHospital #WiretapCase #AdMeasurement #DigitalAdvertising
IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.