IAB Europe opens public comment on commerce media standards: IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14. https://ppc.land/iab-europe-opens-public-comment-on-commerce-media-standards/ #IABEurope #CommerceMedia #AdvertisingStandards #RetailMedia #AdMeasurement

NIQ launches global data clean room on Snowflake for ad measurement: NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets. https://ppc.land/niq-launches-global-data-clean-room-on-snowflake-for-ad-measurement/ #DataCleanRoom #AdMeasurement #MarketingTechnology #Snowflake #FirstPartyData

ICYMI: ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #TravelData #AdMeasurement #CrossMedia #DigitalAdvertising

ICYMI: ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #DigitalMarketing #AdMeasurement #TravelAudience #CrossMedia

ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #AdMeasurement #NielsenONE #DigitalMarketing #TravelAudience

Mozilla faces criticism over new Firefox Tracking Feature: Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update. https://ppc.land/mozilla-faces-criticism-over-new-firefox-tracking-feature/?utm_source=dlvr.it&utm_medium=mastodon #Mozilla #Firefox #Privacy #Tracking #AdMeasurement

DoubleVerify expands video ad measurement to Spotify Ads Manager: DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness. https://ppc.land/doubleverify-expands-video-ad-measurement-to-spotify-ads-manager/?utm_source=dlvr.it&utm_medium=mastodon #DoubleVerify #VideoAds #SpotifyAds #AdMeasurement #FraudPrevention

Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand: Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices. https://ppc.land/nielsen-launches-youtube-ctv-ad-measurement-with-cross-device-tracking-in-thailand/?utm_source=dlvr.it&utm_medium=mastodon #Nielsen #YouTube #CTV #AdMeasurement #DigitalMarketing

Disney+ partners with AudienceProject for independent ad campaign measurement in Europe: AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns. https://ppc.land/disney-partners-with-audienceproject-for-independent-ad-campaign-measurement-in-europe/?utm_source=dlvr.it&utm_medium=mastodon #DisneyPlus #AudienceProject #AdCampaigns #DigitalMarketing #AdMeasurement