ICYMI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #Nielsen #Mediaocean #TVAdvertising #AudienceData #MarketingTech

Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #Nielsen #Mediaocean #TVAdvertising #AudienceData #DigitalMarketing

AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceData

FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData

ICYMI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #AudienceData #Publishers #DigitalMarketing

Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #AudienceData #Publishers #UID2

Federal judge blocks Nielsen's controversial radio ratings policy: A federal court has barred Nielsen from enforcing a contested pricing policy that radio giant Cumulus Media argued illegally leverages the measurement company's monopoly power over radio audience data. https://ppc.land/federal-judge-blocks-nielsens-controversial-radio-ratings-policy/ #RadioIndustry #Nielsen #CumulusMedia #MonopolyPower #AudienceData

DNPA adopts Magnite Access for publisher data infrastructure: Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing. https://ppc.land/dnpa-adopts-magnite-access-for-publisher-data-infrastructure/ #DigitalNews #PublisherData #DataInfrastructure #AudienceData #MagniteAccess