ICYMI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAds #AdMeasurement #DigitalMarketing #PrivacyRegulations

Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #DigitalMarketing #EEA #Privacy #IPBasedAds