ICYMI: Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data.
https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #DigitalMarketing #CTV #AdTech #ProgrammaticAds #MarketingInsights
Pause ads beat CTV spots 2x on attention, WunderKIND data shows
WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data.
Is Dash Social really worth the hype—or the price tag? 💸 We break down the pros, cons, and costs in our latest blog: Nuelink vs Dash Social. Don’t settle until you know which tool is right for YOU! Click to uncover the truth:
https://blog.nuelink.com/nuelink-vs-dashsocial/#SocialMediaTools #MarketingInsights
Nuelink vs Dash Social: Is Dash Social Overpriced?
Dash Social is one of the most sophisticated social media platforms on the market.
Vision AI that predicts how your content will perform before you post it. Cross-channel analytics built for enterprise teams. UGC management. Influencer tracking. Competitive benchmarking. It is genuinely impressive software.
And then there is the price
📊 Your highest-performing content isn’t luck — it’s strategy.
Identify the content clusters that consistently drive engagement, traffic, and conversions. Double down on what works, optimize what doesn’t, and build a smarter content strategy for long-term growth.
#ContentMarketing #ContentStrategy #DigitalMarketing #SEO #MarketingTips #ContentCreation #BusinessGrowth #AudienceEngagement #ContentClusters #MarketingInsights 🚀📈
FYI: UK podcast ads beat TV on reach - and 44% of listeners bought something: Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds.
https://ppc.land/uk-podcast-ads-beat-tv-on-reach-and-44-of-listeners-bought-something/ #PodcastAdvertising #DigitalMarketing #AudioAds #MarketingInsights #ConsumerBehaviour
UK podcast ads beat TV on reach - and 44% of listeners bought something
Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds.
ICYMI: 70% of leaders are confident, yet nearly half admit wasted marketing spend: Incubeta's 2026 study finds 70% of marketing leaders feel confident their budgets work, yet 41.6% admit waste - and AI activation confidence sits at just 55%.
https://ppc.land/70-of-leaders-are-confident-yet-nearly-half-admit-wasted-marketing-spend/ #MarketingLeaders #BudgetManagement #AIActivation #MarketingStrategy #MarketingInsights
70% of leaders are confident, yet nearly half admit wasted marketing spend
Incubeta's 2026 study finds 70% of marketing leaders feel confident their budgets work, yet 41.6% admit waste - and AI activation confidence sits at just 55%.
FYI: UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon: The UK ad market grew 6.4% to £46.7bn in 2025, but the headline figure masks a stark shift: two of every three pounds now flows to Google, Meta, and Amazon.
https://ppc.land/uk-ad-market-grew-6-4-but-2-in-3-pounds-went-to-google-meta-and-amazon/ #UKAdMarket #DigitalMarketing #AdvertisingTrends #MarketingInsights #GoogleAds
UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon
The UK ad market grew 6.4% to £46.7bn in 2025, but the headline figure masks a stark shift: two of every three pounds now flows to Google, Meta, and Amazon.
ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights
AudienceProject white paper challenges ad measurement myths
AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceDataAudienceProject white paper challenges ad measurement myths
AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
FYI: Grocery TV adds third-party sales lift data to its in-store ad network: Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data.
https://ppc.land/grocery-tv-adds-third-party-sales-lift-data-to-its-in-store-ad-network/ #GroceryTV #SalesLift #AdNetwork #MarketingInsights #RetailInnovation
Grocery TV adds third-party sales lift data to its in-store ad network
Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data.
FYI: 76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.
https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #MarketingTrends #DigitalMarketing #AIGovernance #MarketingInsights
76% of marketing pros use GenAI daily, but governance lags behind
ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.
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