PPC LandICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds
FYI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry
ICYMI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #Nielsen #TVAdvertising #AdEconomics #MarketingStrategy #DigitalAdvertising
Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #MarketControl #Nielsen #AdvertisingEconomics #PricingPower
FYI: Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time: Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X. https://ppc.land/nielsens-2026-upfront-guide-reveals-streaming-now-owns-66-of-young-adult-tv-ad-time/ #Streaming #AdTime #YoungAdults #TVAdvertising #Nielsen
Study: TV ad market big enough for competing measurement companies: New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges. https://ppc.land/study-tv-ad-market-big-enough-for-competing-measurement-companies/ #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies
RTL Group cuts 2025 profit outlook as TV ad market weakens: RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline. https://ppc.land/rtl-group-cuts-2025-profit-outlook-as-tv-ad-market-weakens/ #RTLGroup #TVAdvertising #ProfitOutlook #MediaIndustry #EBITAGuidance
Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising
Mark TaylorUtiq and Visoon launch consent-based identifiers for TV advertising: Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols. https://ppc.land/utiq-and-visoon-launch-consent-based-identifiers-for-tv-advertising/ #TVAdvertising #DigitalMarketing #HbbTV #CTV #UserConsent
