PPC LandNielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #Nielsen #Mediaocean #TVAdvertising #AudienceData #DigitalMarketing
Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads: Pharma Rx brands raised multiscreen TV spend by 53% in six months after FDA enforcement letters targeted deceptive digital drug advertising in September 2025. https://ppc.land/pharma-tv-spend-jumps-53-after-fda-crackdown-on-deceptive-drug-ads/ #Pharma #DrugAdvertising #TVAdvertising #FDA #MarketingTrends
ICYMI: Amazon DSP auto deal selection picks streaming TV inventory by itself: Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs. https://ppc.land/amazon-dsp-auto-deal-selection-picks-streaming-tv-inventory-by-itself/ #AmazonDSP #StreamingTV #MachineLearning #DigitalMarketing #TVAdvertising
FYI: Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #UpfrontWeek #TVAdvertising #AudienceTargeting #OpenAI #MediaTrends
FYI: Amazon's authenticated graph: new pitch, mostly old plumbing: Amazon Upfront 2026 pitched a 90% authenticated graph and Dynamic TV Creative, but most of the stack was already shipped at November 2025's unBoxed conference. https://ppc.land/amazons-authenticated-graph-new-pitch-mostly-old-plumbing/ #AmazonUpfront #AuthenticatedGraph #DynamicTV #DigitalMarketing #TVAdvertising
ICYMI: Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #Upfront2026 #TVAdvertising #OpenAI #AudienceTargeting #GoogleAnalytics
Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #TVAdvertising #DigitalMarketing #OpenAI #AudienceTargeting #CTVAdvertising
karin Riley📺 Is Television Advertising Really Dead?
Yes, traditional TV has challenges like ad skipping, high costs, and less targeting. But today’s Connected TV (CTV) lets you show ads directly to people interested in fitness and wellness. 🎯
Plus, TV still offers something unique — a big-screen, high-impact experience that builds trust and tells powerful transformation stories. 💪
🔗https://teleadvertise.com/is-television-advertising-dead/
#GymMarketing #FitnessBusiness #TVAdvertising #MarketingStrategy #DigitalGrowth
ICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds
FYI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry
