ICYMI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #Nielsen #TVAdvertising #AdEconomics #MarketingStrategy #DigitalAdvertising

Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #MarketControl #Nielsen #AdvertisingEconomics #PricingPower

FYI: Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time: Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X. https://ppc.land/nielsens-2026-upfront-guide-reveals-streaming-now-owns-66-of-young-adult-tv-ad-time/ #Streaming #AdTime #YoungAdults #TVAdvertising #Nielsen

Study: TV ad market big enough for competing measurement companies: New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges. https://ppc.land/study-tv-ad-market-big-enough-for-competing-measurement-companies/ #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies

RTL Group cuts 2025 profit outlook as TV ad market weakens: RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline. https://ppc.land/rtl-group-cuts-2025-profit-outlook-as-tv-ad-market-weakens/ #RTLGroup #TVAdvertising #ProfitOutlook #MediaIndustry #EBITAGuidance

Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising

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Utiq and Visoon launch consent-based identifiers for TV advertising: Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols. https://ppc.land/utiq-and-visoon-launch-consent-based-identifiers-for-tv-advertising/ #TVAdvertising #DigitalMarketing #HbbTV #CTV #UserConsent

IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing

Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo: Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks. https://ppc.land/magnite-rolls-out-pause-ads-for-streaming-tv-with-directv-and-fubo/ #StreamingAds #DigitalMarketing #ContextualAdvertising #TVAdvertising #AdTech