Mastodawn

📺 Is Television Advertising Really Dead?

Yes, traditional TV has challenges like ad skipping, high costs, and less targeting. But today’s Connected TV (CTV) lets you show ads directly to people interested in fitness and wellness. 🎯

Plus, TV still offers something unique — a big-screen, high-impact experience that builds trust and tells powerful transformation stories. 💪

🔗https://teleadvertise.com/is-television-advertising-dead/

#GymMarketing #FitnessBusiness #TVAdvertising #MarketingStrategy #DigitalGrowth

PPC Land Apr 1

ICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying

Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

PPC Land

PPC Land Apr 1

FYI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry

Nielsen's Gauge suppression fight is really about who controls TV money

Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

PPC Land

PPC Land Mar 30

ICYMI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #Nielsen #TVAdvertising #AdEconomics #MarketingStrategy #DigitalAdvertising

Nielsen's Gauge suppression fight is really about who controls TV money

Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

PPC Land

PPC Land Mar 29

Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #MarketControl #Nielsen #AdvertisingEconomics #PricingPower

Nielsen's Gauge suppression fight is really about who controls TV money

Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

PPC Land

PPC Land Mar 18

FYI: Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time: Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X. https://ppc.land/nielsens-2026-upfront-guide-reveals-streaming-now-owns-66-of-young-adult-tv-ad-time/ #Streaming #AdTime #YoungAdults #TVAdvertising #Nielsen

Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time

Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.

PPC Land

PPC Land Jan 22

Study: TV ad market big enough for competing measurement companies: New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges. https://ppc.land/study-tv-ad-market-big-enough-for-competing-measurement-companies/ #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies

Study: TV ad market big enough for competing measurement companies

New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.

PPC Land

PPC Land Nov 22

RTL Group cuts 2025 profit outlook as TV ad market weakens: RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline. https://ppc.land/rtl-group-cuts-2025-profit-outlook-as-tv-ad-market-weakens/ #RTLGroup #TVAdvertising #ProfitOutlook #MediaIndustry #EBITAGuidance

RTL Group cuts 2025 profit outlook as TV ad market weakens

RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.

PPC Land

PPC Land Nov 6

Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising

Large advertisers plan 43% spending increase on addressable TV by 2026

Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.

PPC Land