Patrick Douglas
Bastian AllgeierSometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.
I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.
But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
Mirko@bastianallgeier aren’t especially these „Tetra packs“ anyways the most unrecyclable bs?
@miles_leif tbh, I’m not sure how well those can be recycled. We are at least given the impression that it is possible by the recycling system.
@miles_leif yep, just looked it up. The official claim is 76% recyclable but it seems to be more like 30% in reality. Great!
@bastianallgeier was just looking for it too. In general recycling is not really working. But that does not even feel like a surprise
Juho MäntysaloCorrect me if I'm wrong, but "tetra packs" (eg. those small juice boxes; tomato pyree) have aluminium, but those one litre cartons (eg. for milk, juice) do not.
Both manufactured by Tetra, though.
@iju @bastianallgeier Mh, interesting, could be. At the same time now I am seeing tons of soaked paper waste going to the plastic trash 🫠
Don't get me wrong; I'm definitely for closed loop recycling, even if it's sometimes a bit more inconvenient. The above post was just me trying to connect my observations to theory.
Hakan Bayındır@miles_leif @bastianallgeier Looks like TetraPak tries to change that. Even if they're not there, it's a good first step.
I assume that they're not lying because of their reputation is at stake.
⛈️ Information ⛈️@miles_leif @bastianallgeier The ability to recycle is good, but biodegradability is also important.
Most tetra packs are recyclable into post paper products, and then generally go to waste or industrial composters (most of which have a big carbon footprint).
They're definitely better than plastic milk jugs
Gilly 🐈@bastianallgeier Fun fact: my mom (in her 80s) never uses all these plastic opening-things, she always cuts them open like she did for most of here life 😅
@gillyberlin kudos to your mom for her silent protest 😆
Zbigniew 'Emill' Pławecki ♿️🎮@bastianallgeier @gillyberlin at the end You still have to cut them open because there's always a bit left that doesn't want to flow via cap 🤣
Reiner Jung 🇬🇱 🇺🇦 🇪🇺@bastianallgeier the old design had the advantage to be able to get all the content out. Also it is cheaper to produce.
Calum@prefec2 @bastianallgeier Unfortunately, it usually came out all over the counter rather than into whatever receptacle you had planned.
Miicat_47Yeah, our lactose free milk has (plastic?) lid and the regular one doesn’t
The packaging with the lid says that the packaging is 100% plant based. But why do they have to obey new plastic lid rule that says the lid needs to be attached to the packaging 
The lid attachment thing makes it really hard to use, bc the lid is always in they way of pouring and then milk is everywhere 
B O@bastianallgeier does it really have no benefit? Doesn’t it help keep the contents fresh longer?
Dan Bocain@bastianallgeier "Convenience plastic"
We definitely need to get that out of our production lines.
Karl@bastianallgeier I disagree in this particular case. I even like the glass bottle more and it has its flaws also. But not being able to close it at all is not very hygienic and its really hard to pour esp for kids. And its not that this package is very ecologic - its still hard to recycle. The cap is only one part of it (20% according to DUH).
meduz'@bastianallgeier This additional plastic always bothered me.
Renart@bastianallgeier To be fair : glass bottles were always the best. Comfort, practicality, and no plastics.
adlerweb // BitBastelei@HugoTNMilan @bastianallgeier …unless you have to transport them. Heavy and breaks easily. Also (at least in my part of Germany) it's more work to discard of the empty ones (Glass: Has to be taken back to the shop or central recycling stations. Tetra: Is picked to from your home)
@adlerweb @bastianallgeier Well here in France, we just put all glass together in little stations (mine is like 2 minutes on foot from my doorstep).
Still a bit of work, but honestly worth it. Though I do hear about the transportation.
Deus@bastianallgeier The #usability #UX people recommended that? "Twist and open instead of reaching out for a scissor" OR "You're picnicking and you forgot your knife or scissor".
A guess.
mirabilos@Deus @bastianallgeier scissor?
Where would you need that? Both the top opening and the plastic cap don’t need that, and if pulling hard enough you even get that silly fastening off.
@mirabilos @bastianallgeier I was coming from these. You pull up the crimp(?) on the edge then cut it with scissors to pour whatever is in there.
@Deus @bastianallgeier ah okay, apple/orange juice containers.
Robert von Oliva@bastianallgeier tbh, the plastic lid added one important comfort factor – portability. With plastic lid you're able to close the carton and bring it somewhere without the risk of spill. It's probably used by 5% of the consumers, but it's still quite some
Castudentskiadda@bastianallgeier nice explanation
@bastianallgeier ja und nein. Manche haben die Aufreißkante etwas besser als andere, bei denen dann alles da hängenbleibt in der Pappe und die schlechter aufgehen. Ich merke das immer, wenn ich die leeren Packungen aufmache, um sie ganz zu entleeren und dann zusammenzufalten, daß dann da gespart wurde im Vergleich zu einigen Marken früher. Da müßten sie wieder ran.
CuriosityCatI was furious when this came out!! (Still am!)
Unnecessary plastic use & harder recycle-ability aside, this is *harder* for me to open. The cap is so small and so shallow, it's difficult to get a grip. Often it's been 'pushed in/down' a little, which makes it even harder as now there is even less to grasp.
Often I just have to open it the old way, which is rougher because it's no longer designed for that - but it's still easier than the plastic cap.
Chris M@bastianallgeier I'm eagerly awaiting the day when companies put ads like "20% less plastic, because we put 25% more contents in this bag" on their products after they shrinkflated the hell out of it in the last 2 years.
Christian BratschOn the other side recloseability saves a lot of food/beverages
Or forces people to buy more small packages
Moppialso bei Hafermilch kann ich es verstehen. die muss man immer schüttelen.
aber die leute sind so verwöhnt heute
Sven Scholz@moppi Man kann auch die schütteln. Nicht unbedingt mit auf den Kopf stellen, zugegeben, aber wenn man die Lasche oben gut zuhält und leicht zur Seite knickt ist Schütteln kein Problem für Inhalte wie Hafermilch o.ä.
@pineywoozle ‘s #3WordNote@svenscholz The only problem with shaking oat milk in this kind of container or really any container is that after you shake it you might actually drink some.😜 @moppi @bastianallgeier
@Pineywoozle Oh no, didn't think about that, noone would want this!😱
Eric Böhnisch-Volkmann@moppi @bastianallgeier Das war gerade auch mein Gedanke: Bei Hafermilch würde es zu einer Herausforderung werden, das hinzubekommen, ohne die ganze Küche mit einzubeziehen 🙃
Flo@bastianallgeier Und ich bin erst hart über den (scheinbaren) 9.13. gestolpert 😂
@subraumpixel läuft nie ab! 😱
@bastianallgeier Ein ganzer Schaltmonat /o\
@bastianallgeier Auch sehr rücksichtsvoll, dass der Grafiker das Layout gar nicht verändern und nur „NEU“ an den bisherigen Verschluss-Platzhalter setzen musste.
Anikke 🌻 🚴 🇺🇦🇬🇱 ♀️ #ichbinantifa@subraumpixel @bastianallgeier
Ich habe neulich ein ähnlich designtes Tetra-Pack im Bioladen gekauft und beim Öffnen-wollen erst Mal ins Leere gegriffen. Mich dann erinnert, wie ich es früher gemacht habe und fand es viel besser ohne den Plastik-Ausguss. Vor allem, wo man jetzt den Deckel nicht mehr abnehmen kann und den immer erst mal umständlich nach oben drehen muss.
Eigentlich sollte da "ALT" stehen, denn das hat ja vor Jahren sehr gut geklappt.
Ich habe neulich ein ähnlich designtes Tetra-Pack im Bioladen gekauft und beim Öffnen-wollen erst Mal ins Leere gegriffen. Mich dann erinnert, wie ich es früher gemacht habe und fand es viel besser ohne den Plastik-Ausguss. Vor allem, wo man jetzt den Deckel nicht mehr abnehmen kann und den immer erst mal umständlich nach oben drehen muss.
Eigentlich sollte da "ALT" stehen, denn das hat ja vor Jahren sehr gut geklappt.
Patrick
Patrick (@[email protected])
Attached: 1 image Wenn du dich #alt fühlst weil du dich erinnerst das die als NEU angepriesene #Innovation des #Milchkartons ihn an der Ecke aufzufalten früher immer so war...
@courts 🙌 haha, vielleicht ist es auch ein cleverer Marketing Trick von Aldi, dass jetzt alle mit 40+ hart getriggert werden und bei Social Media die „neuen“ Verpackungen posten 🤣
@bastianallgeier @courts Haha, mich triggert es erst, wenn diese Plastikschläuche wieder angeboten werden. Immerhin war das Plastik sortenrein im Unterschied zu dem verklebten Tetrapack-Materialmix. Aber dafür nicht immer transportstabil.
Oh Mann, die hatte ich ja ganz verdrängt...
Stadt-Land-Erleben@noname @bastianallgeier @courts Hier im Supermarktverkaufen sie Plastikschläuche mit Milch. Inzwischen gibt es sogar einen Griff dran (mit Luft gefüllt).
leyrer
Das Fachgerechte Öffnen einer Milchverpackung
Jyrki 
@leyrer @bastianallgeier ich “freu” mich schon wenn tiktoker eine milchpackerlöffnungschallenge in dem stil machen xD
Paddy@leyrer @bastianallgeier Ein absoluter Klassiker der Auftritt! Loriot hätte es nicht besser machen können.
Martin Grubinger@bastianallgeier I remember when those plastic lids became ubiquitous, I already felt that this is massively over engineered (of course I did not know that word back then 😃)
Also, is this a metaphor for "render things on the server" swing back?😜
@grooovinger uhhh, nice analogy 😆
Pocket_Man@bastianallgeier kennt ihr das Video wo der Typ das Tetra pak im fernsehen vorstellt und daran scheitert es zu öffnen ?
@Pocket_Man wurde mir gerade auch schon geschickt https://chaos.social/@leyrer/112075887216911540 super witzig.
leyrer (@[email protected])
@[email protected] https://youtu.be/OJQ9JmRoMq8?si=9-Toe20jCzR1qbvV
sibbe
KeksKopf@bastianallgeier man i always hated the plastic lid, high time that they reverso to the 80ies style
Trinsec@bastianallgeier Wow. 40% increase of me throwing away the product because it got bad faster without a nice airtight seal that the lid provides. I remember the 80s and 90s. I threw away a lot more food because of this very issue.