Bastian AllgeierSometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.
I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.
But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
Deus@bastianallgeier The #usability #UX people recommended that? "Twist and open instead of reaching out for a scissor" OR "You're picnicking and you forgot your knife or scissor".
A guess.
mirabilos@Deus @bastianallgeier scissor?
Where would you need that? Both the top opening and the plastic cap don’t need that, and if pulling hard enough you even get that silly fastening off.
@mirabilos @bastianallgeier I was coming from these. You pull up the crimp(?) on the edge then cut it with scissors to pour whatever is in there.
@Deus @bastianallgeier ah okay, apple/orange juice containers.