Bastian AllgeierSometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.
I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.
But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
Mirko@bastianallgeier aren’t especially these „Tetra packs“ anyways the most unrecyclable bs?
@miles_leif tbh, I’m not sure how well those can be recycled. We are at least given the impression that it is possible by the recycling system.
@miles_leif yep, just looked it up. The official claim is 76% recyclable but it seems to be more like 30% in reality. Great!
@bastianallgeier was just looking for it too. In general recycling is not really working. But that does not even feel like a surprise
Juho MäntysaloCorrect me if I'm wrong, but "tetra packs" (eg. those small juice boxes; tomato pyree) have aluminium, but those one litre cartons (eg. for milk, juice) do not.
Both manufactured by Tetra, though.
@iju @bastianallgeier Mh, interesting, could be. At the same time now I am seeing tons of soaked paper waste going to the plastic trash 🫠
Don't get me wrong; I'm definitely for closed loop recycling, even if it's sometimes a bit more inconvenient. The above post was just me trying to connect my observations to theory.
Hakan Bayındır@miles_leif @bastianallgeier Looks like TetraPak tries to change that. Even if they're not there, it's a good first step.
I assume that they're not lying because of their reputation is at stake.
⛈️ Information ⛈️@miles_leif @bastianallgeier The ability to recycle is good, but biodegradability is also important.
Most tetra packs are recyclable into post paper products, and then generally go to waste or industrial composters (most of which have a big carbon footprint).
They're definitely better than plastic milk jugs
Gilly 🐈@bastianallgeier Fun fact: my mom (in her 80s) never uses all these plastic opening-things, she always cuts them open like she did for most of here life 😅
@gillyberlin kudos to your mom for her silent protest 😆
Zbigniew 'Emill' Pławecki ♿️🎮@bastianallgeier @gillyberlin at the end You still have to cut them open because there's always a bit left that doesn't want to flow via cap 🤣
Reiner Jung 🇬🇱 🇺🇦 🇪🇺@bastianallgeier the old design had the advantage to be able to get all the content out. Also it is cheaper to produce.
Calum@prefec2 @bastianallgeier Unfortunately, it usually came out all over the counter rather than into whatever receptacle you had planned.
Miicat_47Yeah, our lactose free milk has (plastic?) lid and the regular one doesn’t
The packaging with the lid says that the packaging is 100% plant based. But why do they have to obey new plastic lid rule that says the lid needs to be attached to the packaging 
The lid attachment thing makes it really hard to use, bc the lid is always in they way of pouring and then milk is everywhere 
B O@bastianallgeier does it really have no benefit? Doesn’t it help keep the contents fresh longer?
Dan Bocain@bastianallgeier "Convenience plastic"
We definitely need to get that out of our production lines.
Karl@bastianallgeier I disagree in this particular case. I even like the glass bottle more and it has its flaws also. But not being able to close it at all is not very hygienic and its really hard to pour esp for kids. And its not that this package is very ecologic - its still hard to recycle. The cap is only one part of it (20% according to DUH).
meduz'@bastianallgeier This additional plastic always bothered me.
Renart@bastianallgeier To be fair : glass bottles were always the best. Comfort, practicality, and no plastics.
adlerweb // BitBastelei@HugoTNMilan @bastianallgeier …unless you have to transport them. Heavy and breaks easily. Also (at least in my part of Germany) it's more work to discard of the empty ones (Glass: Has to be taken back to the shop or central recycling stations. Tetra: Is picked to from your home)
@adlerweb @bastianallgeier Well here in France, we just put all glass together in little stations (mine is like 2 minutes on foot from my doorstep).
Still a bit of work, but honestly worth it. Though I do hear about the transportation.
Deus@bastianallgeier The #usability #UX people recommended that? "Twist and open instead of reaching out for a scissor" OR "You're picnicking and you forgot your knife or scissor".
A guess.
mirabilos@Deus @bastianallgeier scissor?
Where would you need that? Both the top opening and the plastic cap don’t need that, and if pulling hard enough you even get that silly fastening off.
@mirabilos @bastianallgeier I was coming from these. You pull up the crimp(?) on the edge then cut it with scissors to pour whatever is in there.
@Deus @bastianallgeier ah okay, apple/orange juice containers.
Robert von Oliva@bastianallgeier tbh, the plastic lid added one important comfort factor – portability. With plastic lid you're able to close the carton and bring it somewhere without the risk of spill. It's probably used by 5% of the consumers, but it's still quite some
Castudentskiadda@bastianallgeier nice explanation
@bastianallgeier ja und nein. Manche haben die Aufreißkante etwas besser als andere, bei denen dann alles da hängenbleibt in der Pappe und die schlechter aufgehen. Ich merke das immer, wenn ich die leeren Packungen aufmache, um sie ganz zu entleeren und dann zusammenzufalten, daß dann da gespart wurde im Vergleich zu einigen Marken früher. Da müßten sie wieder ran.
CuriosityCatI was furious when this came out!! (Still am!)
Unnecessary plastic use & harder recycle-ability aside, this is *harder* for me to open. The cap is so small and so shallow, it's difficult to get a grip. Often it's been 'pushed in/down' a little, which makes it even harder as now there is even less to grasp.
Often I just have to open it the old way, which is rougher because it's no longer designed for that - but it's still easier than the plastic cap.
Chris M@bastianallgeier I'm eagerly awaiting the day when companies put ads like "20% less plastic, because we put 25% more contents in this bag" on their products after they shrinkflated the hell out of it in the last 2 years.
Christian BratschOn the other side recloseability saves a lot of food/beverages
Or forces people to buy more small packages