Sometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.

I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.

But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
@bastianallgeier I disagree in this particular case. I even like the glass bottle more and it has its flaws also. But not being able to close it at all is not very hygienic and its really hard to pour esp for kids. And its not that this package is very ecologic - its still hard to recycle. The cap is only one part of it (20% according to DUH).