Sometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.

I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.

But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
@bastianallgeier aren’t especially these „Tetra packs“ anyways the most unrecyclable bs?
@miles_leif yep, just looked it up. The official claim is 76% recyclable but it seems to be more like 30% in reality. Great!

@bastianallgeier was just looking for it too. In general recycling is not really working. But that does not even feel like a surprise

https://www.euronews.com/green/2024/02/16/plastic-industry-knew-recycling-was-a-farce-for-decades-yet-deceived-the-public-report-rev

Plastic industry deceived the public about recycling, report reveals

Plastic producers should ‘pay for the damage they’ve caused’ after decades of deception, the report's authors say.

euronews

@bastianallgeier @miles_leif

Correct me if I'm wrong, but "tetra packs" (eg. those small juice boxes; tomato pyree) have aluminium, but those one litre cartons (eg. for milk, juice) do not.

Both manufactured by Tetra, though.

@iju @bastianallgeier Mh, interesting, could be. At the same time now I am seeing tons of soaked paper waste going to the plastic trash 🫠

@miles_leif @bastianallgeier

Don't get me wrong; I'm definitely for closed loop recycling, even if it's sometimes a bit more inconvenient. The above post was just me trying to connect my observations to theory.