Sometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.

I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.

But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
@bastianallgeier aren’t especially these „Tetra packs“ anyways the most unrecyclable bs?

@miles_leif @bastianallgeier The ability to recycle is good, but biodegradability is also important.

Most tetra packs are recyclable into post paper products, and then generally go to waste or industrial composters (most of which have a big carbon footprint).

They're definitely better than plastic milk jugs