Bastian AllgeierSometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.
I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.
But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
Miicat_47Yeah, our lactose free milk has (plastic?) lid and the regular one doesn’t
The packaging with the lid says that the packaging is 100% plant based. But why do they have to obey new plastic lid rule that says the lid needs to be attached to the packaging 
The lid attachment thing makes it really hard to use, bc the lid is always in they way of pouring and then milk is everywhere 