Bastian AllgeierSometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.
I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.
But that design is also a great example how we just started adding plastic to pretty much everything for 1.2% more comfort. That old design was always ok, it never really needed the plastic lid in the first place.
Gilly 🐈@bastianallgeier Fun fact: my mom (in her 80s) never uses all these plastic opening-things, she always cuts them open like she did for most of here life 😅
@gillyberlin kudos to your mom for her silent protest 😆
Zbigniew 'Emill' Pławecki ♿️🎮@bastianallgeier @gillyberlin at the end You still have to cut them open because there's always a bit left that doesn't want to flow via cap 🤣