"I have to keep posting on Twitter because that's where my audience is"

Your audience fell 7.7 percent in March, the third straight month of decline

Move on dot org

https://www.vox.com/technology/2023/4/15/23683554/twitter-dying-elon-musk-x-company

Is Elon Musk’s Twitter finally dying?

Say goodbye to the old Twitter and hello to the new normal.

Vox

@caseynewton
It’s a polluted pond of fish. As the numbers continue to evaporate those who leave sooner will survive best in a new environment even though there’s an adjustment period.
Those who remain will not see how sick it’s making them until it’s too late. They fail to recognize that twitter didn’t exist at some point and will fail to exist again shortly. If Twitter is their only audience they’ve been doing it wrong from the jump.

Many of them have been and it shows.

@caseynewton I believe that sunken cost fallacy is another reason. It hurts to think about 10+ years of invested time. But big parts of the active community will move with their favorite accounts.
@luca @caseynewton yeah that’s one of the biggest draws. There’s just nothing to go back to really. What a waste.

@caseynewton Followers ≠ audience. The people who are truly your audience will follow you to Mastodon or any other platform.

Despite all their followers, most journalists don't see themselves as leaders with the ability to set an example, and inspire and motivate others.

@caseynewton I posted to twitter today and I honestly think I'm done with it forever. the level of engagement there is almost non-existent at this point, and any attempt to gin up engagement just leads to trolling.

there is little reason to be on twitter anymore even if one has a completely mercenary attitude toward pointing an audience toward one's work, imho

@mimsical @caseynewton

There are a lot of people who only see Social Media (and microblogging in particular) as a branding/marketing/distribution channel.

@mimsical @caseynewton

I looked at Notes the other day, and it really was just Substackers saying, ā€œSubscribe to my newsletter!ā€

And of course, they were not engaging with ā€œcivilians.ā€

Hard pass.

#Substack
#Notes

@mimsical @caseynewton I’ve posted maybe a dozen tweets since December and it’s just like screaming into an empty room.

Not sure if my account it’s prioritized anymore due to going somewhat dormant, or people aren’t using it as much, or some other reason, but it’s not the same experience at all.

@caseynewton either way, whether you get more traction there or here why limit yourself? Continue to post on both.
@MikeBon i think it's fine to re-post Mastodon content on Twitter but if you are creating original content for Elon Musk you are part of the problem
@MikeBon @caseynewton you are still posting on twitter to get engagement. so you are still doing free labor for elmo and you are a part of the problem
@hogwartslegacy listen, I get that and I personally don't have a Twitter account any longer. However if your livelihood is predicated on reaching your audience who maintains a presence there, then sometimes you have to hold your nose and do what you have to do for your livelihood, at least until you can ween them off too.
@hogwartslegacy you are an anonymous hogwarts legacy account. You don’t get to have an opinion
@caseynewton Even if what they're saying was true, there's no reason they couldn't also be on something like Mastodon in parallel
@caseynewton @anildash Not a single goddamn peep in this piece about Mastodon. Infuriating.
@gedeonm @caseynewton @anildash There was albeit one line.
@bobstarr
And one inaccurate line at that! It's like journalists who have never been on Mastodon are just quoting other journalists who have never been on Mastodon.
@gedeonm @caseynewton @anildash
@cherold @gedeonm @caseynewton @anildash Yeah, it does sound very much like that instead of checking Mastodon out for themselves directly.

@gedeonm @caseynewton

Umm.. there is. You may not agree to the notion that it is difficult (I do not), but the mention is there.

@dailybug @caseynewton Yeah spotted it afterwards. Waaaay down.
@gedeonm @dailybug @caseynewton it was definitely after I gave up reading too. I found the article kept repeating stats and seemed like it was about twice as long as it needed to be

@gedeonm @caseynewton @anildash I just realized all those people on Twitter who say they can’t leave … maybe we really don’t want them here because they don’t want to have reasonable discourse but want to be ā€œan influencerā€ - to ā€œgo viralā€.

If that’s the case, I’m ok with them staying over there.

@caseynewton you’d think the deliberate platforming of actual Nazi’s and the disgusting treatment of employees would be reason enough for decent people to post pictures of good dogs on a different website.

I’m not sure I want them in my feed here when the view counts cross a threshold whereby their nazi/klout calculation tips in favour of leaving.

@stu @caseynewton I mean, idk why we keep expecting anything else. People still eat at chick fil a, despite their shitty values. People still watched the World Cup even though the stadiums were built by slave labor. It’s all rather disappointing and disheartening.
@caseynewton How do you write an article like this and not take into account all the vendors and landlords Musk has stopped paying (or lawsuits against him for the same)?
@caseynewton 7.7 decline year over year, that is, which is not the natural reading from this post.
@caseynewton I think k at this point if you still on the bird site you may just as well pay Elon his $8 and just get the benefit of being a subscriber. I mean those who are paying for the badge want to see a return on their pay
@caseynewton I'm increasingly finding it hard to shed a tear for it if it dies. It seems to be the earliest site to be called a "hellsite" and I certainly feel it wouldn't be safe for someone like me to be on anymore.
@caseynewton
I am a now inactive user of #Twitter. My interactions with the platform have dropped from several times a day to nil. Beyond the glitches and the explosion in hate speech, #Musk had made #Twitter about himself. Well, I mistrust him and his motives, I vehemently disagree with his worldview (his COVID19 stance was beyond irresponsible) and I have no idea whether his algorithm will even let my Tweets be seen by the thousands of "followers" I had. Not worth my time or money.
@caseynewton it became increasingly annoying when people criticize Mastodon that they always mention how hard it is to sign up because you have to choose an instance first… I mean come on, I bet you made more difficult decisions in your life.
@caseynewton 🤣 "Move on dot org" is my new favorite response to most things in life
@caseynewton It's an interesting study in online service inertia. I mean, it's not worth the strife, but might as well learn SOMETHING from it.

@caseynewton

Like the Titanic, only 700 or so survived because the rest still didn't believe there was any real danger until AFTER the lifeboats had mostly left, most half-empty.

But once the waterline reached the open doors and cabin portals, it started to happen VERY quickly.

@mastodonmigration

@caseynewton I got booted for basically name calling. The neo Nazis and BS GQP are allowed to spread conspiracy and lies freely. ...and use any language they choose.
@caseynewton It’s funny to imagine if Musk had wanted to reduce the influence of dot org, destroying Twitter would have been a great way to do that.
@caseynewton why does everyone say Mastodon is hard to use? Sure, picking a server was a little confusing but I think once you are on, it is easy as any other app. There are plenty of issues I still have with it but ease-of-use isn’t in the top 10.
@caseynewton I really don’t think Twitter is going anywhere tbh
Twitter isn't dying. Elon Musk is murdering it

There aren’t many tech sites more conservative or investment focused than TechCrunch. But that doesn’t mean they think much of how billionaire Elon Musk has handled his $44B investment in a company that he now personally values at $20B. In fact, the...

Daily Kos
@caseynewton
Twitter is not going anywhere. People can keep wishing all they want but eventually Musk will tire of this and leave as he won't be getting the attention he craves. And everyone will come back. I personally won't as the algorithm BS was the thing that was pissing me off over there. And that will stay entrenched in Twitter with or without Musk.
@caseynewton ok, so where are you spending most of your time? Cuz I agree that engagement has been tanking on Twitter but the clear alternative hasn't presented itself yet
I buy foot🦶 pictures, nails šŸ’…šŸ¼šŸ’…šŸ¼design, and videos if you’re interested in trading feel free to text me with your price I’d pay.
@caseynewton whenever someone uses this code excuse, it rings false. it always sounds more like ā€œbaby come back! I’m still here for youā€ It’s time to move from Twitter.

@caseynewton

Translation:

"I'm ok with helping a far right bigot make money because that's where my audience is."

It is as terrible as it sounds.

@caseynewton I still have ten times as many followers on Twitter as I do here on Mastodon. The scientists that I follow mostly only use Twitter. It is changing slowly from my perspective.
@caseynewton If anyone actually thinks that, they should just rip the bandaid off, spin up a tweet saying where they're going, pin it, and leave. Probably some people will not follow you over but it's the healthier thing to do long term
@caseynewton Wonder what the US specific audience decline is. I bet it's more significant than 7.7%.

@caseynewton

"who spoke on the condition of anonymity due to fear of professional repercussions."

@caseynewton what's your user engagement on Mastodon compared to twitter and how has it changed since October?
@caseynewton Wouldn't that be the perfect opportunity for newspaper and journalists to free themselves finally from a social requirement once and for all?
@caseynewton If you struggle to quit Twitter maybe start with #MastodonMonday when you toot exclusively except to tweet that you're here for the day. We're more likely to find each other if we're all here at the same time.

@caseynewton Something I'm feeling is that a lot of news/discussion about The Death Of Twitter is focused on people who use it for promotion and not people who just want to see what their friends are doing...

I'm not on twitter (or here, etc.) for an audience, I'm on twitter to see my friends - and for better or worse, it's still going to be worth using for me as long as they are there (and as long as it's possible to, you know, actually see content from people I chose to follow šŸ™ƒ)

@caseynewton let's not overvalue the importance of audience. 99% of them are either bots or fakes anyway.