"I have to keep posting on Twitter because that's where my audience is"

Your audience fell 7.7 percent in March, the third straight month of decline

Move on dot org

https://www.vox.com/technology/2023/4/15/23683554/twitter-dying-elon-musk-x-company

Is Elon Musk’s Twitter finally dying?

Say goodbye to the old Twitter and hello to the new normal.

Vox
@caseynewton I believe that sunken cost fallacy is another reason. It hurts to think about 10+ years of invested time. But big parts of the active community will move with their favorite accounts.
@luca @caseynewton yeah that’s one of the biggest draws. There’s just nothing to go back to really. What a waste.