The thing that's going to fuck Twitter with that new policy on linking is not blocking Mastodon links.

It's blocking Insta.

Politics Twitter is shouty but not actually the bulk of the platform.

That's celebs and lifestyle. And that stuff is pure insta crossover territory.

@garius it's the linktr.ee ban more than anything that is both insane and damaging.

Well next to the entire concept.

@wyvern @garius They had to, otherwise everyone would just use it to link to their other accounts on the proscribed socials.

@gothytim @wyvern @garius
They didn't *have* to do any of it.

If they genuinely sat down and researched and constructed a business case for banning links to other social media, I'd expect stuff like linktree would already be enough friction to not be nearly so damaging. But this isn't a carefully-researched business move, this is a spoiled child having a tantrum.

@Sanakism @wyvern @garius Well, yeah - but if you start down the road of โ€œweโ€™re going to stop people linking to competing social media sitesโ€ then thatโ€™s an inevitable consequence.

Of course the policy has since been quietly reversed anyway (though some URLs - including tech.lgbt - are still blocked from being posted)

@garius Time for influencers to be useful and take him down

@garius

Time to keep posting the movie clip of Adolf in the Fuhrerbunker, losing his shit, hashtagged as At TwitterHQ.

If one were still posting on Twitter.

@McPatrick @garius I am actually wondering that such video is not yet circulating all banned platforms. #TwitterBan

@jspetrak @garius

Youโ€™ve tempted me into my first Twitter post in six weeks.

Now back on the wagonโ€ฆ

@garius Also, Meta are definitely going to C&D this.
@garius Perhaps the other social media platforms should reciprocate.

@garius TBH the linktree ban looks insane.

I wonder what would happen if I put a link to my own personal domain that had links to one of the banned social media sites.

@grepppo @garius I was wondering that too. If people have a website or blog they've usually got a link to it in their Twitter profile. That could just link to a page with all their links. It's a little extra friction yes, but no more than using linktree.
@garius This assumes they will actually apply the rules equally to everyone. They wonโ€™t

@garius They carve out an exception for cross-posting from SM that offers "alternative ways of delivering content".

Vague enough to show insta posts, but allow capricious banning of content they disapprove of

@garius It should be noted that the Twitter Support post about banning cross-linking mentions "free promotion" ... is Melon going to try to monetise cross-posting? Will you need to have a Blue Tick to do so?
@garius I post from Instagram to Twitter all the time. Open what you want to share in your browser. I screen shoot too.
@garius
are they actually blocking insta though?
@garius this, but also the exodus of creators given the banning of things like Linktree
@garius Tons of people use Twitter to promote their "brand". This screws all of them over, maybe more than anything else he's done.
@garius And thatโ€™s what advertisers look for, too.

@garius counterpoint, most Influencers (not celebrities, but just influencers) I know are not on Twitter or barely have a presence.

The reason being Twitter click through rate for lifestyle is pretty low, because Twitter is designed for conversation. Most influencers donโ€™t want a dialogue. They just want to share something and get the click through.

Celebrities are a different story. But theyโ€™re already leavingโ€ฆ

@garius I believe the ban will be enforced selectively and inconsistently. Like in some sort of fascist police state, it will be useful for convicting anyone at all, retroactively. If you offend Stalin you might find yourself airbrushed out.
@grifferz @garius
They'll probably partially roll it back tomorrow to exclude Twitter blue and verified businesses.
@garius I wonder if they even try to enforce this across the board or if the inclusion of Instagram, Facebook, etc. is just the proverbial fig leaf.
@ldcolton @garius No, I think he is also worried about "I've moved to Facebook/Insta, find me there". People are leaving and he is trying to make it harder.
@garius Also, banning linktree. This affects celebs, artists, and journalists all the same.
@garius I'm behind the curve. Twitter is now banning Instagram links?

@garius also Facebook.

Zuckโ€™s gonna come out with guns blazing (and thatโ€™s not a metaphor).

@garius The tweet about the policy said "certain" social media platforms. So they are picking and choosing. Insta is probably safe, since blocking it would upset advertisers

@lostpanda have you been on Twitter recently? They don't have any advertisers of note left anyway.

This was one of my recent adverts: "Hi, I like crypto, would you be my friend?". No way that guy beat out Glaxo in an ad auction.

(Also their ad targeting is atrocious, I don't have any positive interest in any of that stuff.)

@Sanakism Yeah, I don't really use Twitter. Plus I only saw the tweet, not the updated policy that mentioned Facebook and Instagram by name. Still I foresee selective enforcement in the future.
@garius if the French Minister for Digital's assessment is correct - that it disqualifies Twitter as a social media platform and makes them editorial media, and thus legally culpable for anything going on on their platform - I expect they have more to worry about than Instagram influencers!
@Sanakism
That's an interesting take, @Sanakism; I'd be interested to hear more about that story. Might you suggest a link to that news? Thank you

@ancientsounds
FWIW I'd misread, it was retweeted by the French minister for Digital Affairs, the actual source is apparently the chief scientific officer of the gendarmerie nationale:

https://twitter.com/ericfreyss/status/1604538198054535169

ร‰ric Freyssinet on Twitter

โ€œAny attempt to remove my tweets that link to my other social media accounts, not violating any law, would actually make #twitter an editorial media, and no longer a social media platform, with civil and criminal liability for *any* illegal content therein. https://t.co/kwoFHVue43โ€

Twitter

@Sanakism @garius

Just go with Musk's assessment/foot in mouth.

Seriously, one of the daftest tweets yet.

@garius it's the entire thing.

I mean, can you think of many user areas which won't be seriously annoyed by this, and how ridiculously anti-competitive this is? He's begging for a lawsuit or 27.

@garius Elon is desperately making unhinged decisions as people bail or reduce their time on Twitter.

Heโ€™s not a good businessman. He essentially just won the lottery a couple of times, and now heโ€™s setting it all ablaze.

@garius Iโ€™d argue the linktree ban is worse.

Most people, even celebrities will repost to Twitter but few include the instagram link.

The link in bio tool ban basically cuts ALL creators at their knees

Which is hilarious because creators were one of the few groups helping to generate revenue through super follows, ticketed spaces, etc.

@garius

Not to mention that Instagram is owned by Facebook, the 800 pound gorilla with lawyers.

Lots of lawyers.

Lawyers that understand things like restraint of trade, and anti-trust, and such.

@garius They blocked insta links? Because it's Meta?
@garius It's still "hindering competition", which is an explicit "no go" under EU law.