Mastodawn

What users say and what they do are two different datasets, and most teams only track one. This Smashing piece maps four layers of customer understanding from surface behavior down to hidden motivation and root cause. The framework is worth adding to your research toolkit, especially on projects where the problem definition keeps shifting out from under you.

https://www.smashingmagazine.com/2026/05/four-levels-customer-understanding/?ref=frontenddogma.com

#uxresearch #userresearch #uxdesign (https://uxbrad.com/activity/20260530/171500/)

Four Levels Of Customer Understanding — Smashing Magazine

What people say, feel, think, and do are often very different things. To understand the underlying reasons for user behavior, it helps to look beyond the surface and explore hidden motivations, root causes, and the different layers of reality that shape how people act. Brought to you by Measuring UX Impact, **friendly video course on UX** and design patterns by Vitaly.

Smashing Magazine

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agile May 26

So here's the controversial takeaway: if your co-op can afford to build the wrong product twice, you can afford to talk to five users once. Which is the real luxury — research, or the arrogance of assuming you already know what your members need?

#UserResearch #CooperativeEconomy #HealthcareSaaS #LeanStartup #UXDesign #CoopInnovation #BuildTheWrongThing #SaaSFounders #DigitalHealth #UXResearchMatters (6/6)

libbymiller May 24

Alan still likes the toy I #mayke 'd for him #userresearch

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WebExpo Conference May 22

👋 Barbara Mertlová, UX Designer at Alma Career
📆 Wednesday, May 27 at 12:40 pm
👉 https://webexpo.net/prague2026/sessions/mentor-cafe-meet-chat-2026-2/
#ServiceDesign #DesignStrategy #UserResearch

Jecture May 21

Accessibility testing without disabled users is just automated checklist work. Lucy Collins' session from WordPress Accessibility Day covers how to actually include disabled participants in user research, and what "respectful" and "insightful" mean in practice. Box-ticking and tokenism are both mentioned, and both are real problems worth naming.
#accessibility #userresearch #inclusivedesign

https://wpaccessibility.day/2025/sessions/real-inclusion-how-to-run-insightful-and-respectful-user-testing-with-disabled-people/

Real Inclusion: How To Run Insightful and Respectful User Testing With Disabled People - WordPress Accessibility Day 2025 Archive

Session Video Space for positioning sign language player This session is available in 3 languages! Can you help translate more? Inclusive design is not truly inclusive without disabled voices. Too often, accessibility testing is focused on box ticking, is completely tokenistic, or missing entirely. In this practical session, you’ll learn how to set up and […]

WordPress Accessibility Day 2025 Archive

German UPA May 21

Am 28. Mai 2026 um 18:00 Uhr zeigt Fabian Ziegler, wie KI UX revolutioniert – von Research bis Prototyping. Jetzt anmelden! 🔗 germanupa.de/veranstaltungen/veranstaltungskalender/ux-webinar-ki-als-ux-booster 💬 Wie nutzt du KI in deiner UX-Arbeit? #uxdesign #ki #germanupa #webinar #innovation #userresearch #futureofux

Martin Jordan May 19

🔔 #GovDesign klaxon We are looking for #userResearchers at @[email protected] – 2 at regular level and 1 at senior level. Together with 4 other roles, they are now listed on my little job board: verwaltungsgestaltung.de#positionen

David O'Brien May 14

Sometimes the most difficult part of the research process can be getting full buy-in from the project team. This can be especially true when the team have strong opinions on what needs to be done and the research is contradicting this. This can lead to conflict and the validity of the research being questioned.

However, there are ways to bring the project team with you and get their buy-in and support at every stage of a project.

#userResearch #serviceDesign

https://design.scotentblog.co.uk/involving-people/

Involving everyone in the research process | Scottish Enterprise Design blog

To get best results you need to take all your project team with you.

Scottish Enterprise Design blog

Martin Jordan May 14

We are hiring! 🔔 We are looking for #userResearchers. Regular level – paying between 60 and 68k digitalservice.bund.de/karriere/off... Senior level – paying between 72 and 80k digitalservice.bund.de/karriere/off... To work effectively in our environment, you need to speak German at C1 level.

Jerome May 11

Usability testing a Canadian website. In the research plan, I mentioned the client would look better if thank-you gifts for participants were from a Canadian company. After all, we're all Canadian, living and working north of the 49th parallel.

The client agreed, so we're offering a choice of gift card for
• Superstore
• Chapters-Indigo
• A & W

While participants choose differently, each one knows immediately which card they want.

It's not #Amazon.

🇨🇦 #UR #UserResearch #UX #research #ethics