Spontaneously, we are discussing jobs-to-be-done in our weekly design meeting today.
I am dusting 9-year-old slides made while working with Kieron Kirkland on GOV.UK Registers.
I’d be curious to hear who else in #govDesign has been applying the #JTBD framework and related methodology.
On Sunday, at UX Camp Europe 2026, I delivered a talk titled ‘A different kind: design in the public sector’ – returning to the bar camp 10 years after I spoke about my work at GDS and in #GovDesign for the first time.
I shared 10 differences I see for design in the public sector. It’s recorded.
Talk: A different kind: design...









