So here's the controversial takeaway: if your co-op can afford to build the wrong product twice, you can afford to talk to five users once. Which is the real luxury — research, or the arrogance of assuming you already know what your members need?

#UserResearch #CooperativeEconomy #HealthcareSaaS #LeanStartup #UXDesign #CoopInnovation #BuildTheWrongThing #SaaSFounders #DigitalHealth #UXResearchMatters (6/6)