That noise you hear in the background is thousands of user researchers screaming in anguish
https://www.wsj.com/business/ai-startup-aaru-young-founders-35da7f87
That noise you hear in the background is thousands of user researchers screaming in anguish
https://www.wsj.com/business/ai-startup-aaru-young-founders-35da7f87
UX Research vs User Research
People often confuse them, but they’re different.
User Research → Understand users, their needs, and pain points.
Example: Interview shoppers to learn why they abandon carts.
UX Research → Improve the experience of a product.
Focus: usability, interaction, flow.
Example: Test a checkout process to see if users complete it smoothly.
👉 First understand users.
👉 Then design and test the experience.
You can't do #userResearch to "validate your assumptions."
Research reveals just how wrong you are. It *absolutely* does not indicate how right you were.
You need #OKRs or some other framework for that.
#LLM tools let you write code faster, but LOCs has NEVER been the bottleneck to value. The bottleneck is organizational coherence.
Instead of working towards that alignment, we are encouraged to "just #AI it." The result? AI makes everyone work MORE, with no real productivity gains.
Teams need to get better at choosing more valuable work to do. For that, you need #UserResearch. And user research can only happen at a human pace.
"Sometimes you go into user research with a hypothesis and the research validates it. That’s great. That’s easy. But what I really love is when you go in with a hypothesis and the research totally flips it on its head. That’s when you learn the most."

Part of me wonders if I should say this, but…I love it when user research goes wrong. Sometimes you go into user research with a hypothesis and the research validates it. That’s great. That’s easy. But what I really love is when you go in with a hypothesis and the research totally flips it on its head. That’s when you … Continue reading "When users tell you that you’re focusing on the wrong thing – listen to them"