Oficina de Usabilidade Gratuita: Aprenda UX, UI e as 10 Heurísticas de Usabilidade - Guia de TI

Participe da oficina de usabilidade gratuita e aprenda UX, UI e as 10 heurísticas para criar experiências digitais melhores.

Guia de TI

Take our experiment: https://studies.labinthewild.org/aesthetics/?REF=MST to learn more about how your web design taste compares to people around the world. Did you know the same website loved by people in Russia can be disliked by people in Mexico? Culture shapes your taste more than you think!

#LabintheWild #CitizenScience #Research #ComputerScience #Psychology #Science #UXResearch

Anthropic moved us to the bigger tier and pricing rocketed. The day before, I’d highlighted the risk to a director, but sadly not quick enough. “The billing is a concern” I was told. They are in negotiations - good luck! I suspect many are unhappy with Anthropic et al.

Anyhoo. We have to run an agentic trial. Very much interested in your case studies about agentic approaches and integrating any research data, if you have any success or horror stories!
#UXresearch #research #agenticAI #Software

Nine out of ten problems flagged by AI-only audits needed to be corrected or dismissed entirely. Useful data next time someone asks why you can’t just run automated tooling and call it a review. The gap between what machines flag and what actually hurts users is still wide.

https://measuringu.com/does-ai-find-real-ui-problems-or-just-hallucinations/

#uxresearch #usability #ai (https://uxbrad.com/activity/20260531/121500/)

Does AI Find Real UI Problems or Just Hallucinations? – MeasuringU

What users say and what they do are two different datasets, and most teams only track one. This Smashing piece maps four layers of customer understanding from surface behavior down to hidden motivation and root cause. The framework is worth adding to your research toolkit, especially on projects where the problem definition keeps shifting out from under you.

https://www.smashingmagazine.com/2026/05/four-levels-customer-understanding/?ref=frontenddogma.com

#uxresearch #userresearch #uxdesign (https://uxbrad.com/activity/20260530/171500/)

Four Levels Of Customer Understanding — Smashing Magazine

What people say, feel, think, and do are often very different things. To understand the underlying reasons for user behavior, it helps to look beyond the surface and explore hidden motivations, root causes, and the different layers of reality that shape how people act. Brought to you by Measuring UX Impact, **friendly video course on UX** and design patterns by Vitaly.

Smashing Magazine

NNGroup research: users often can’t find site chatbots, don’t know what they’re for, and find them slower than search or navigation. If you’re advising clients on AI features, this gives you the evidence to push back when “add a chatbot” shows up in the requirements doc.

https://www.nngroup.com/articles/site-ai-chatbot/

#AIDesign #UXResearch #Chatbots (https://uxbrad.com/activity/20260528/091500/)

What Is Your Site's AI Chatbot for? Users Can't Tell

Users see little reason to use site AI chatbots. To prove their value, chatbots must solve problems that existing site features don't.

Nielsen Norman Group

Cheap prototypes are a trap if you fall in love with the first iteration. The UX skill getting more valuable isn’t speed, it’s knowing when you’re solving the wrong problem entirely. AI makes that mistake easier to make and harder to catch.

https://medium.com/@jef.smith570/when-prototypes-become-cheap-judgment-becomes-priceless-4efdd247c927

#UXResearch #Prototyping #ProductDesign (https://uxbrad.com/activity/20260527/171500/)

When Prototypes Become Cheap, Judgment Becomes Priceless

A few years ago, building a product prototype required time, specialized tools, and a fair amount of patience.

Medium

User friction research finding: every additional required form field reduces completion rate by an average of 4-7%. A 10-field form vs. a 5-field form for the same outcome: the 5-field form converts 25-40% more users.

Removing friction is not 'making it easier' -- it's removing a conversion tax.

GrowthSite Lab audits every journey for friction in our redesign process. #UserFriction #ConversionRate #UXResearch

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