JeromeUsability testing a Canadian website. In the research plan, I mentioned the client would look better if thank-you gifts for participants were from a Canadian company. After all, we're all Canadian, living and working north of the 49th parallel.
The client agreed, so we're offering a choice of gift card for
• Superstore
• Chapters-Indigo
• A & W
While participants choose differently, each one knows immediately which card they want.
It's not #Amazon.