Mastodawn

FYI: Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers: Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering https://ppc.land/meta-ends-nielsen-dma-support-for-automotive-ads-what-it-means-for-car-advertisers/ #Meta #Nielsen #AutomotiveMarketing #AdTech #Comscore

Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers

Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering

PPC Land

PPC Land Mar 8

ICYMI: Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalAdvertising #CTV #Politics2026

Comscore and Yahoo DSP target 2026 voters with CTV political audiences

Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

PPC Land

PPC Land Mar 7

Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

Comscore and Yahoo DSP target 2026 voters with CTV political audiences

Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

PPC Land

gtbarry Mar 2

Data Broker Breaches Fueled Nearly $21 Billion in Identity-Theft Losses

There have been more than $20.9 billion in consumer losses tied to identity theft connected to four major breaches involving data broker firms.

#Comscore #Findem #IQVIADigital #Telesign #6SenseInsights #databreach #security #cybersecurity #hackers #hacking #hacked

https://www.wired.com/story/data-broker-breaches-fueled-dollar209-billion-in-identity-theft-losses/

Data Broker Breaches Fueled Nearly $21 Billion in Identity-Theft Losses

A report copublished by WIRED sparked a probe into opt-out pages hidden by data brokers. Now congressional Democrats say breaches tied to the industry have cost people tens of billions of dollars.

WIRED

Apertura Intelectual Feb 12

México y su taquilla; la paradoja entre el mercado existente y falta de asistencia
#aperturaintelectual #pantallaabiertaai #BoxOffice #Taquilla #Economia #IndustriaCreativa #Analisis #StreamingVsCine #PantallaAbierta #FilmBusiness #MovieData #IndustriaDelEntretenimiento #MarketingCinematografico #IndustriaCinematografica #PantallaGrande #CANACINE #Comscore #EconomiaCreativa #CineMexicano #MovieTheater #FilmIndustry #NegociosDelCine @jonathanhguerra @hellwig29
Jonathan…

http://aperturaintelectual.com/2026/02/12/mexico-y-su-taquilla-la-paradoja-entre-el-mercado-existente-y-falta-de-asistencia/?utm_source=mastodon&utm_medium=jetpack_social

México y su taquilla; la paradoja entre el mercado existente y falta de asistencia

Apertura Intelectual

PPC Land Jan 8

Comscore cracks the audio measurement gap with Trade Desk integration: Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending. https://ppc.land/comscore-cracks-the-audio-measurement-gap-with-trade-desk-integration/ #Comscore #AudioMeasurement #TradeDesk #MarketingTech #AIPowered

Comscore cracks the audio measurement gap with Trade Desk integration

Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending.

PPC Land

PPC Land Jan 7

YouTube creators get TV-style measurement as Spotter partners with Comscore: Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure. https://ppc.land/youtube-creators-get-tv-style-measurement-as-spotter-partners-with-comscore/ #YouTubeCreators #ContentMonetization #AudienceMeasurement #Spotter #Comscore

YouTube creators get TV-style measurement as Spotter partners with Comscore

Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.

PPC Land

PPC Land Jan 6

Comscore unveils daily TV program tracking powered by AWS AI: Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026. https://ppc.land/comscore-unveils-daily-tv-program-tracking-powered-by-aws-ai/ #Comscore #AWS #AI #TVTracking #Streaming

Comscore unveils daily TV program tracking powered by AWS AI

Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.

PPC Land

Rolling Stone en Español Jan 2

La asistencia a las salas de cine españolas baja en 2025 | #RollingStoneES

https://es.rollingstone.com/la-asistencia-a-las-salas-de-cine-espanolas-baja-en-2025/

#avatarfuegoyceniza #cine #cineytv #comscore #disney #elcautivo #españa #liloystitch #losdomingos #padrenohaymásqueuno5 #santiagosegura #sirat #taquilla

La asistencia a las salas de cine españolas baja en 2025

La asistencia al cine en España cayó un 8 % en 2025, con 65 millones de espectadores y 453 millones de euros recaudados, aunque el cine español mantuvo una cuota del 19 % del mercado

Rolling Stone en Español

PPC Land Dec 16

Comscore adds audio and social to cross-platform measurement suite: Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels. https://ppc.land/comscore-adds-audio-and-social-to-cross-platform-measurement-suite/ #Comscore #AudioTracking #SocialMedia #CampaignMeasurement #DigitalMarketing

Comscore adds audio and social to cross-platform measurement suite

Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.

PPC Land