VarietyNielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
VarietyNielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
#Variety #News #MediaMeasurement #Nielsen #PeterNaylor #TheGauge
VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool
#Variety #News #MediaMeasurement #Ncm #SiriusXm #VideoAmp
https://variety.com/2026/tv/news/videoamp-adds-data-siriusxm-national-cinemedia-audience-1236692220/
PPC LandICYMI: A+E Global Media locks in multiyear Nielsen deal - here's what's inside: A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools. https://ppc.land/a-e-global-media-locks-in-multiyear-nielsen-deal-heres-whats-inside/ #AEGlobalMedia #NielsenDeal #MediaMeasurement #DigitalBrands #LinearTV
Nielsen Will Delay March ‘Gauge’ Report After Streamers Fret Over Audience Declines (EXCLUSIVE)
#Variety #News #MediaMeasurement #Nielsen #Streaming
https://variety.com/2026/tv/news/nielsen-delay-march-gauge-report-streamers-declines-1236687127/
Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials
Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials
#Variety #News #MediaMeasurement #Nielsen #SuperBowl #TvRatings
https://variety.com/2026/tv/news/nielsen-super-bowl-measurement-live-crowds-tv-ratings-1236647160/
EDO pipes automated TV outcomes into publishers' platforms with Paramount and NBCU: EDO launches syndicated cross-platform measurement feeding directly into media partners' analytics systems as streaming and linear converge. https://ppc.land/edo-pipes-automated-tv-outcomes-into-publishers-platforms-with-paramount-and-nbcu/ #MediaMeasurement #Streaming #Television #Advertising #DataAnalytics
Nielsen’s New Ratings Data Could Give Cable a Short-Term Boost
Nielsen’s New Ratings Data Could Give Cable a Short-Term Boost
#Variety #News #BigData #MediaMeasurement #Nielsen
https://variety.com/2026/tv/news/nielsen-tv-ratings-data-arf-cable-audience-boost-1236641380/
