PPC LandFYI: AudienceProject lands Italy's first Omnicom deal for cross-media measurement: AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers. https://ppc.land/audienceproject-lands-italys-first-omnicom-deal-for-cross-media-measurement/ #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising
AudienceProject lands Italy's first Omnicom deal for cross-media measurement: AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers. https://ppc.land/audienceproject-lands-italys-first-omnicom-deal-for-cross-media-measurement/ #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising
Variety [Unofficial]Nine Major TV Companies in Partnership to Tie Commercials to Business Results
VarietyNine Major TV Companies in Partnership to Tie Commercials to Business Results
#Variety #News #MediaMeasurement #OpenAP #Upfronts
FYI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/ #LocalTV #Broadcasting #Comscore #MediaMeasurement #Advertising
Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers
#Variety #News #MediaMeasurement #Roku #Upfront
https://variety.com/2026/tv/news/roku-taps-consumer-data-best-buy-instacart-curate-1236731076/
Nielsen’s Gauge Delay is ‘Indefensible,’ Says TV Trade Group
Nielsen’s Gauge Delay is ‘Indefensible,’ Says TV Trade Group
#Variety #News #MediaMeasurement #Nielsen #SeanCunningham #TheGauge
Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
#Variety #News #MediaMeasurement #Nielsen #PeterNaylor #TheGauge
