FYI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/ #LocalTV #Broadcasting #Comscore #MediaMeasurement #Advertising
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV

Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.

PPC Land
ICYMI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/ #Broadcasting #LocalTV #Comscore #Advertising #CrossPlatform
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV

Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.

PPC Land

Adnkronos - ultimoratop: Effetto Sanremo e Olimpiadi: a febbraio italiani online il 13% in più rispetto al 2025. I dati Comscore

(Adnkronos) - Sky Sport mette a segno la crescita più rilevante nella top 10, RaiNews si conferma il brand con l’audience digitale maggiore

Sanremo Effect and Olympics: In February, Italian internet users increased by 13% in 2025 compared to 2023. Data from Comscore.

(Adnkronos) - Sky Sport achieves the most significant growth in the top 10, RaiNews remains the brand with the largest digital audience.

#SanremoEffect #Olympics #Italian #Comscore #RaiNews

https://www.adnkronos.com/media-comunicazione/effetto-sanremo-e-olimpiadi-a-febbraio-italiani-online-il-13-in-piu-rispetto-al-2025-i-dati-comscore_5hTmvVblT2eVpZsHq3fBob

Effetto Sanremo e Olimpiadi: a febbraio italiani online il 13% in più rispetto al 2025. I dati Comscore

Sky Sport mette a segno la crescita più rilevante nella top 10, RaiNews si conferma il brand con l’audience digitale maggiore

Adnkronos
FYI: Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers: Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering https://ppc.land/meta-ends-nielsen-dma-support-for-automotive-ads-what-it-means-for-car-advertisers/ #Meta #Nielsen #AutomotiveMarketing #AdTech #Comscore
Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers

Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering

PPC Land
ICYMI: Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalAdvertising #CTV #Politics2026
Comscore and Yahoo DSP target 2026 voters with CTV political audiences

Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

PPC Land
Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections
Comscore and Yahoo DSP target 2026 voters with CTV political audiences

Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

PPC Land

Data Broker Breaches Fueled Nearly $21 Billion in Identity-Theft Losses

There have been more than $20.9 billion in consumer losses tied to identity theft connected to four major breaches involving data broker firms.

#Comscore #Findem #IQVIADigital #Telesign #6SenseInsights #databreach #security #cybersecurity #hackers #hacking #hacked

https://www.wired.com/story/data-broker-breaches-fueled-dollar209-billion-in-identity-theft-losses/

Data Broker Breaches Fueled Nearly $21 Billion in Identity-Theft Losses

A report copublished by WIRED sparked a probe into opt-out pages hidden by data brokers. Now congressional Democrats say breaches tied to the industry have cost people tens of billions of dollars.

WIRED
México y su taquilla; la paradoja entre el mercado existente y falta de asistencia

México y su taquilla; la paradoja entre el mercado existente y falta de asistencia #aperturaintelectual #pantallaabiertaai #BoxOffice #Taquilla #Economia #IndustriaCreativa #Analisis #StreamingVsCi…

Apertura Intelectual
Comscore cracks the audio measurement gap with Trade Desk integration: Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending. https://ppc.land/comscore-cracks-the-audio-measurement-gap-with-trade-desk-integration/ #Comscore #AudioMeasurement #TradeDesk #MarketingTech #AIPowered
Comscore cracks the audio measurement gap with Trade Desk integration

Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending.

PPC Land
YouTube creators get TV-style measurement as Spotter partners with Comscore: Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure. https://ppc.land/youtube-creators-get-tv-style-measurement-as-spotter-partners-with-comscore/ #YouTubeCreators #ContentMonetization #AudienceMeasurement #Spotter #Comscore
YouTube creators get TV-style measurement as Spotter partners with Comscore

Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.

PPC Land