ICYMI: Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalAdvertising #CTV #Politics2026

Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API: Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains. https://ppc.land/netflix-ads-gets-amazon-audiences-yahoo-signals-and-its-own-conversion-api/ #NetflixAds #DigitalMarketing #AmazonDSP #YahooDSP #Advertising

Yahoo DSP embeds AI agents that actually run campaigns today: Yahoo DSP launched agentic AI capabilities on January 6, enabling advertisers to automate campaign setup, troubleshooting, and optimization through natural language. https://ppc.land/yahoo-dsp-embeds-ai-agents-that-actually-run-campaigns-today/ #YahooDSP #AIAgents #DigitalMarketing #AdTech #CampaignManagement

Nexxen licenses ACR audience segments to Yahoo DSP in three markets: Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting. https://ppc.land/nexxen-licenses-acr-audience-segments-to-yahoo-dsp-in-three-markets/ #DigitalMarketing #AudienceSegmentation #YahooDSP #Nexxen #ACR

ICYMI: Netflix adds Yahoo DSP as fourth global programmatic advertising partner: Netflix enhances advertiser reach across 13 ad-supported countries as streaming giant scales programmatic capabilities to capture billion-dollar opportunities. https://ppc.land/netflix-adds-yahoo-dsp-as-fourth-global-programmatic-advertising-partner/ #Netflix #ProgrammaticAdvertising #DigitalMarketing #YahooDSP #Advertising

ICYMI: Netflix adds Yahoo DSP as fourth global programmatic advertising partner: Netflix enhances advertiser reach across 13 ad-supported countries as streaming giant scales programmatic capabilities to capture billion-dollar opportunities. https://ppc.land/netflix-adds-yahoo-dsp-as-fourth-global-programmatic-advertising-partner/ #Netflix #Advertising #ProgrammaticAdvertising #DigitalMarketing #YahooDSP

Netflix adds Yahoo DSP as fourth global programmatic advertising partner: Netflix enhances advertiser reach across 13 ad-supported countries as streaming giant scales programmatic capabilities to capture billion-dollar opportunities. https://ppc.land/netflix-adds-yahoo-dsp-as-fourth-global-programmatic-advertising-partner/ #Netflix #ProgrammaticAdvertising #DigitalMarketing #AdTech #YahooDSP