Comscore cracks the audio measurement gap with Trade Desk integration: Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending. https://ppc.land/comscore-cracks-the-audio-measurement-gap-with-trade-desk-integration/ #Comscore #AudioMeasurement #TradeDesk #MarketingTech #AIPowered

ICYMI: Digital audio measurement gains standardized approach to solve investment gap: Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend. https://ppc.land/digital-audio-measurement-gains-standardized-approach-to-solve-investment-gap/ #DigitalAudio #AudioMeasurement #Advertising #Marketing #DigitalMarketing

ICYMI: Digital audio measurement gains standardized approach to solve investment gap: Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend. https://ppc.land/digital-audio-measurement-gains-standardized-approach-to-solve-investment-gap/ #DigitalAudio #AudioMeasurement #Advertising #MarketingStrategy #AudioAdvertising