PPC LandFYI: Hearst News picks Magnite for high-impact web and CTV ad formats: Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership. https://ppc.land/hearst-news-picks-magnite-for-high-impact-web-and-ctv-ad-formats/ #DigitalMarketing #AdTech #CTVAdvertising #WebAds #ProgrammaticAdvertising
FYI: TriCoast Media bets on content flywheel to cut CTV ad costs: TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps. https://ppc.land/tricoast-media-bets-on-content-flywheel-to-cut-ctv-ad-costs/ #CTVAdvertising #DigitalMarketing #AdTech #ContentMarketing #ProgrammaticAdvertising
martechcubejohnHow Brands Can Win Big with CTV Advertising Strategies
read more : https://www.martechcube.com/how-brands-win-with-ctv-advertising-strategies/
#CTVAdvertising #BrandStrategies #martech #martechnews #martecharticles #martechinterview
ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing
WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology
FYI: Spain's streamers are watching more - and advertisers are taking notice: Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers. https://ppc.land/spains-streamers-are-watching-more-and-advertisers-are-taking-notice/ #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech
Spain's streamers are watching more - and advertisers are taking notice: Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers. https://ppc.land/spains-streamers-are-watching-more-and-advertisers-are-taking-notice/ #SpainStreamers #CTVAdvertising #LiveStreaming #ProgrammaticAds #AdRecall
Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections
Tuvoc TechnologiesCTV Advertising Strategy: Moving Beyond Programmatic
https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/
CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.
#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV
Retail Media Audience Extension | Exporting Retail Media Network Signal Off-Site
https://www.tuvoc.com/blog/retail-media-audience-extension/
As retail media matures, audience extension is becoming essential. Explore how brands leverage retail data across CTV, mobile, and the open web to drive full-funnel performance.
#FutureOfAdvertising
#RetailMedia
#CTVAdvertising
#AdTechInnovation
#DataDrivenMarketing
#AudienceExtension
#AdTech
#ProgrammaticAdvertising
