PBS NewsHour reports that the Trump administration has launched a coordinated messaging campaign across federal agencies that echoes imagery and language long associated with
#WhiteNationalism,
#Authoritarianism, and far-right movements.
Recent posts from agencies like
#DHS,
#ICE, and the
#DepartmentOfLabor include phrases such as “one homeland, one people, one heritage,” recruitment ads urging agents to “defend the homeland from outsiders,” and visuals rooted in
#ManifestDestiny and
#ChristianNationalism. One ICE ad used the phrase “we’ll have our home again,” a line tied to a known
#ProudBoys anthem. Another referenced “trust the plan,” a slogan tied to the
#QAnon conspiracy movement that played a major role in the
#January6 insurrection and ongoing
#PoliticalViolence.
At the same time, the administration published a new website reframing
#January6 to blame Democrats for security failures while justifying mass pardons for more than 1,500 defendants, many linked to
#DomesticExtremism. Trump has also described the
#CivilRightsMovement as “reverse discrimination,” while prominent allies amplified the racist
#GreatReplacement conspiracy theory, which experts have linked to multiple
#HateCrime and
#MassShooting attacks.
Researchers warn this strategy reflects a broader
#Propaganda push designed to normalize extremist ideas, undermine trust in
#Journalism,
#Science, and
#Democracy, and reframe aggressive enforcement and
#Militarization as public safety. As public disapproval of ICE grows and footage of abuses circulates, critics say this campaign seeks not just persuasion but
#Disinformation and
#Confusion, tactics historically used by
#Authoritarian regimes to erode shared reality.
This moment matters deeply for
#LGBTQ communities,
#Immigrants,
#PeopleOfColor, and other marginalized groups, who are often the first targets when extremist rhetoric moves from the fringe into official state power.