What if we branded environmentalism as "masculine"?
#climatechange #climatecrisis #environment #gender

Since this comic is generating a fair amount of discussion, I thought I would share an excerpt from my blog post about it:

I’ve been wanting to write a comic for a while about how virtually everything is gendered, especially when it comes to political rhetoric. A large swath of the American electorate is, unfortunately, swayed by tough talk — however stupid — and a fear of being perceived as weak or "female." (cont'd)

@jensorensen My dad had a “Real men recycle” t-shirt and I think about that a lot.
@jensorensen Seriously though, our side is terrible at branding and staying in control of the framing. This is spot on. I wrote a joke toot yesterday about how N95 masks stop the woke mind virus. It would be so easy to use their own beliefs to get them to act better.
@corbden @jensorensen they were Covid deniers because a pandemic would negatively affect Trump’s economic situation and re-election chances, so they decided it was a ‘lieberal’ hoax. 
@writermonki @jensorensen I don’t think individual people decided anything. It’s been a well-organized, sophisticated, targeted misinfo campaign coming from many coordinated organizations since at least the 1960s. Trump is a small part of it. We’re outmatched in the planning and tactics department.
@corbden @writermonki @jensorensen they didn’t decide anything but to follow Trump’s lead. They play follow the authoritarian leader and support what they think is best for him in the short term
@writermonki But that didn’t happen randomly or in a vacuum. Trump as a specific person is incidental and if he didn’t exist it would have been someone else.
@corbden And that's my point. They're just authoritarian followers of an authoritarian leader. The book, *The Authoritarians* is a good read on the subject. Our country often swings to and from authoritarian tenancies. A lot of the anti-woke stuff is a call for authoritarian indoctrination. Education and growing up in a diverse community is the best counter for authoritarianism; that's why they want segregated, religious education systems.
@corbden To try to clearify my point. They don't have any beliefs to play into. They're just playing follow the authoritarian leader. These people are completely compartmentalized. They don't understand hypocrisy. They just want to be led against the people they're afraid of.

@corbden @writermonki @jensorensen God says you’re wrong.

We are outmatched in the resources that back a message as strong as that one above. Our strategies and tactics have millennia of human behavior and belief to counter, including messages around gender rights/wrongs passed (literally) through generations. This isn’t even the belief of “the other side.” We leftists also fight over what is “common sense”, “natural”, or “God-ordained.”

@MsUppity @writermonki @jensorensen Yeah most of the organizations I eluded to are Christian Nationalist of recent generations. But built on a long history of Christian supremacism, preceded by the Roman Empire’s own cruel reign.

@corbden @writermonki @jensorensen We have plenty of smart people, strategies, and tactics. But our version of God or (worse in their eyes) our disbelief have to compete in their minds for the very earth God created for them.

God also told them that this place isn’t worth holding on to. Look to Heaven!

Add to that the “natural” gender supremacy stuff and, whelp, yeah, good luck with cucking their climate denialism.

@MsUppity Yes, control over the voice of God is central to most cults, and the ones that don’t have God control whatever other narrative of reality it offers. The only way through that is through the back door, not the front.
@corbden @jensorensen there's some of that. But also our side is massively outspent. Pumping petroleum pays.
@corbden @jensorensen masks prevent you from being sick. Only weak ass beta males get sick. Do you want to risk people finding out you're a beta? Masks saves fragile egos!
This fails to explain why similar idiocy abounded in Europe, however. Even in the nations where Trump was viewed as an evil buffoon by the people at large.

The west's pathetic handling of COVID-19 was not (only) Trumpish. There was a strong element of racial politics involved. "We can't do that. That's what the CHINESE do and they're genetically evil!"

@jensorensen

Funny but not exactly funny. Why can’t we all just be actively concerned people? Also exert our lives as humans over the fiction of the corporations which are killing us. I know cartoons are meant to amuse and politics are full of gendered nuance (more like sledgehammers) which is why this makes me somewhat uncomfortable. The whole hyper-masculine bit is a little too Fascist no matter who does it .

@jensorensen Realtalk: the massive upsurge in truck and SUV sizes are are about fear.

It's the bunker brutalism of the 1970s (which is what ruined brutalism's reputation, really), but this time vehicles. All these buildings became bunkers because the war generation was _terrified_ of the civil rights movement and 70s crime so every new building for a while there became just a bunker.

This is the same urge, but it's vehicles.

@moira @jensorensen well and you know lower taxes and safety standards:

@glassdelusion @jensorensen Sure. Same in the 70s in a lot of ways, because bunker brutalism was also _cheap_ brutalism. (And that's also in the context of "urban renewal.")

doesn't mean bunkering wasn't an important part of the mix, and in this context, highly relevant.

you can build giant vehicles that quality for those lower taxes and safety standards _without_ making them look like angry tanks. but they're _choosing_ to make them look like angry tanks.

_that's_ the zeitgeist.

@jensorensen Wouldn’t work for the same reason that right wing comedy is never funny

@jensorensen

That might seem appealing until we flip over the ‘masculine’ coin and see whats on the other, ‘feminine’ side; and then notice the repulsive mess sheltering in the dirt underneath all of *that*

@jensorensen great idea. We need to get the rest of men on board if we want a habitable planet. Totally relate to the biking one. I bike in city traffic regularly. It is at least in downtown Ottawa, the fastest way to get around.
@jensorensen nicely said and love this panel!
@jensorensen turning on the AC is for WEAKLINGS

@jensorensen I had this book once, "Meat is for pussies", which tried to label veganism new. How you also can be strong and a ultra-maratjon-runner or weightlifter or whatever and be a vegan at the same time. I even had a t-shirt. Wore it a lot and liked it.

Now I'm ashamed of the sexism. I don't think using the machismo stuff helps.

@jensorensen @jhamre It's a short-term boost to the ego. Like a fad diet that you realize is truly a fad because you can't follow it for the next 20-30 years without boredom or serious consequences.
@caffeinatedbookdragon @jensorensen well, I've now been a vegan for 15 years. I feel healthy, my blood samples are good and I don't feel bored at all.
@jensorensen @jhamre Then it's not a fad. It's a lifestyle change and you know how to make it work for you and to adjust for proper nutrition.
The "fad" part would be marketing for a specific gender trying to make it more hip.
I doubt I could ever go full-on vegan, but I've gone vegetarian a few times and tried veganism. If anything, I was experimenting to eat healthier with better recipes (growing up all we did was eat veggies on the side from a can, boiled to death... took me getting some vegetarian cookbooks to find new combos of veggies and prep methods so my taste buds accepted them and wouldn't get bored). I barely eat meat anymore because it's so pricey (and it HAS to be on sale before I even consider it). Actually got the No Meat Athlete's Cookbook in my stash for ideas... guess that'll be my September cookbook. Poor thing's been in there a while...

@jensorensen @Vincarsi

my small suggestion:

rebrand green energy “UNLIMITED POWER” since it isn’t based on limited oil supplies

@jensorensen

Wouldn't it be even better to stop using the word "feminine" pajorattively?

Instead, let's call the dumb Bubbas "inadequate".

#feminism #GenderEquality

@jensorensen What if we didn't have to coddle inbreds?
@jensorensen
On a serious note, I've actually wondered about something similar as a strategy for popularizing cycling but have come to the conclusion that it would just backfire and create/bolster toxicity and gatekeeping around transportational cycling.
Which would actually hinder needed bicycle friendly infrastructure changes and ultimately hinder widespread adoption of cycling for functional transit.
Because real men don't need protected bikeways and intersections.
That sort of thing.
@jensorensen Reuse Reduce Recycle Renault (It's the only trucks bands, starting with R, I know. Sorry if it's not manly enough)

@jensorensen

Reminds me of my thoughts about "convincing conservatives/nationalists of renewable energy":

'Do you really want to use energy we bought from communists and muslims [alternatively: Whoever the far-right hate the most at the moment]?

Solar energy: From the ["god-given", insert of religious country] sun that shines over our great nation [name of country] directly into our industries and homes ["the way god intended", insert if religious country]!'

@jensorensen
Panel #3 doesn't need any branding. It's already completely accurate. 👍
Republican hopefuls shrug when asked about climate crisis during debate

While most candidates didn’t flat out deny the climate emergency – save Vivek Ramaswamy – they showed no urgency to address it

The Guardian

@jensorensen Interesting idea.

It's true, that attitudes towards climate actions & other forms of responsibility are genderized.

Successfully "masculinizing" climate action might actually work...which is really disturbing, because the idea that in order to be respected, reason and ethics must be wrapped up in a package that is toxic, violent, misogynistic and founded on forming hierarchies for the purpose of picking on others. Which are not attitudes that deserve one square cm more room in any society that wants to call itself civilized.

@jensorensen this will be the point we start getting proper ecoterrorism... :(

@jensorensen I think it’s good to openly judge people play-acting manliness with rhetorical jujitsu. E.g.

“Oh, you’re carrying a gun? I could never. I wouldn’t want everyone thinking I was a coward.”

Some might say that’s manipulative, but what if I also believe it’s true. Whenever I see someone with open carry my first reaction is “what an ass” but my second is “what a wimp”.

@jensorensen great idea. It's the best way to get attention to anything and declare it worthy of time & money 🙄🙂 #patriarchy sucks.
@jensorensen They'll eventually brand it that way themselves... and then insist it's always been that way and we're just catching up.
@jensorensen The Amish finally being recognized for their alpha status lol

@jensorensen

I want there to be ads for taking the bus, and they're in the style of those tough-guy truck ads, and they have pictures of buses driving around in the mud and it emphasizes how many horsepower it has and how it's the biggest thing on the road.

@jensorensen what if, in doing this, we simply affirm that we have nothing else to offer except their terms and a fight on their ground? Wielding their language rooted in harm and hoping that those few who are won in the manipulation will then use it for a greater good … Sure. What could go wrong? 🙄

@jensorensen

It's a more fundamental issue.

It's toxic masculinity vs. masculinity.

Unfortunately, toxic masculinity has been the brand for a long time.

@jensorensen I feel seen. I’m the guy on the bike.

@jensorensen "Our Changing Climate" did a great bonus video on this topic just a few days ago. It's on Nebula though, so you may not be able to see it: https://nebula.tv/videos/occ-why-ecological-masculinity-isnt-enough/

Essentially the thesis is that toxic masculinity favours dominance and eschews collaboration & inclusion, so merely redirecting current forms of masculinity towards a better purpose isn't enough. We need collaboration & inclusion to fight climate change.

Our Changing Climate — Why "Ecological Masculinity" Isn't Enough

Why ecological masculinity may not be the answer to tackling patriarchy and patriarchal masculinities.

Nebula
@jensorensen Tesla's Cybertruck seems to be that experiment.

@jensorensen

I hate that this makes sense.

@jensorensen 1, even tho this could play badly with my emasculation kink, I’m aware enough to not do that. 2, to convert Christian nationalists we can promote pollution as Satanic like Marduk’s utterly sincere song “Fistfucking God’s Planet” https://m.soundcloud.com/marduk-music/fistfucking-gods-planet
Fistfucking God's Planet (Remastered)

Stream Fistfucking God's Planet (Remastered) by Marduk on desktop and mobile. Play over 320 million tracks for free on SoundCloud.

SoundCloud
@jensorensen mmm.... The toxic masculinity is still nauseating.