The College Board Tells TikTok and Facebook Your SAT Scores

Gizmodo’s tests found the higher-ed gatekeeper shares GPAs, SAT scores, and other data with big tech.

Gizmodo
@kennwhite Thats the level of revision admission that I got out of #GoogleBard. If you ask more, you may reveal different answers. I’m going to take the notion of the College Board being nothing but an elaborate hallucinating #LLM and make that my #headcanon today.

@Bluedepth @kennwhite

Its remarkable how much LLM behavior resembles that of a person with narcissistic personality disorder — saying whatever they think sounds 'best' in the moment.

@Spicewalla with an LLM, that’s overtly how it was designed to work

@kennwhite

Obviously they flunked their courses at Trump University. Rather than admit anything when confronted with evidence they would.... well, I don't have to repeat what to do since we have seen this hundreds of times.

@kennwhite I mean, yeah, sure, but developers don't generally know what their code does.
@ftp_alun @kennwhite Yeah this is 100% a case of the search page in question is using GET parameters, and the TikTok pixel just sending the whole URL to TikTok, and nobody involved even knows what the third-party code they embedded on their site does.
@kalleboo @kennwhite That obviously doesn't make it right, the developers should know better what happens when they forward an entire URL to a third party. Meanwhile, TikTok's just happy to be receiving interesting new sources of data without having to pay for it.
@ftp_alun @kennwhite Yeah you have responsibility for what ever code runs on your site. This is why regulation like GDPR is important
@kennwhite what does TikTok do with people’s test scores?
@kennwhite WHAT? With TikTok????
@rabbijill the global economy is driven by oil and a half dozen tech companies. Identity monetization is keeping much of it afloat - the online ad market was >$210 billion last year, just in the US alone.
@kennwhite but the COLLEGE board giving info on SAT scores? Shouldn’t that be illegal? And actually immoral?
@rabbijill when the Cambridge Analytica scandal broke after the 2016 election, missed in a lot of the coverage was that CA boasted they had *thousands* of identity characteristics on nearly every single American adult. Even Obama's re-election campaign openly talked about using real-time "set top" data to target ads (read: literally pulling second by second cable TV viewing behavior and matching that your FB profile & all other info in your personal online dossier, and that was 12 years ago)
Cambridge Analytica and Facebook: The Scandal and the Fallout So Far

Revelations that digital consultants to the Trump campaign misused the data of millions of Facebook users set off a furor on both sides of the Atlantic. This is how The Times covered it.

The New York Times
None

How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama's reelection

The Atlantic
@kennwhite lmao what?
@cosmocatalano @kennwhite the pixel knows where it is, because it knows where it isn’t
@kennwhite
And they only weigh 215lbs.

@kennwhite @rmondello

That being said, I can totally imagine it was tossed in as ‘standard trim package’ by the web designers without being specifically requested, because, isn’t that’s what all clients insist upon?

@kennwhite Oh, you mean THAT candy-cane striped dildo!

@kennwhite

It's a nice reminder that a company's public statements are unreliable things. If they're not under oath they'll often just say whatever they want you to hear.

@kennwhite there's gotta be a lawyer word for this, right? like when cops ask questions they know the answer to, wait for the interviewee to lie, then present evidence of the lie.
@kennwhite when tracking is as easy as adding a SINGLE line of code, I don’t expect the people implementing it to have any understanding of the real impact
@kennwhite college bord have to be the most incompetent or malicious grifters in the whole education industry. I'm beyond even being surprised...
@kennwhite This is a strong reminder that companies can (and do) lie in press releases, especially when it pertains to doing the right thing with personal information.
@kennwhite Have to identify those high earners early so you can confidently sell other data about them at a premium to advertisers who think high IQ means they'll become money piñatas.
@kennwhite and by “have to” I mean the lowest of moral bars known as “fiduciary responsibility to shareholders”.
@kennwhite yet another case of educational companies lying about their security.
Why is this not surprising?
How is this considered normal?
How do SCHOOLS get away with this shit too half the time?
@kennwhite there have got to be legal consequences for lying about this kind of thing...
@kennwhite my solution is quite shrimple
​:gnujihad:​​
@kennwhite heyyy kennwhite hot takes in my mastodon feed. This brings me happiness... Also WTF college board.
@kennwhite @freeplay
"We would never share SAT scores with third parties!"
"Then why'd you share SAT scores with a third party?"
"Awww shit, we did, didn't we ?"
@kennwhite This feels par for the course, many organizations won't acknowledge something until they are pinned down and have no choice. It's unfortunate.
@kennwhite college board on their way to do the dumbest shit you've ever seen for the billionth time this week

@kennwhite "Since then, the College Board appears to have scrubbed references to the Student Privacy Pledge from its website"

Well, I guess that's one way to go about fixing things.

@kennwhite This mostly boils down to the companies deploying this stuff having no idea how it works or what it does.
@kennwhite "We don't do it... err... I mean... we do... sometimes... most of the time... hey! Look over there!"

@kennwhite

Just another reason to get rid of it all together.

@kennwhite "Those values are passed in the pixel, not because we configured the pixel that way but because that’s how the pixel works"

That is an amazing response. The pixel just works how it works, man.. It's a force of nature

@kennwhite @chronic deny deny and then deny again.

Till you can’t.

@kennwhite since the introduction of NoSQL databases, its been fairly common for large companies to rely on eventually consistent PR.
@kennwhite Sounds more like "we put the trackers on to get google analytics and didn't pay attention to GET parameters in the URL that might be sensitive"
@kennwhite reason #123912893 to abolish the college board