@kennwhite WHAT? With TikTok????

@rabbijill the global economy is driven by oil and a half dozen tech companies. Identity monetization is keeping much of it afloat - the online ad market was >$210 billion last year, just in the US alone.

@kennwhite but the COLLEGE board giving info on SAT scores? Shouldn’t that be illegal? And actually immoral?

@rabbijill when the Cambridge Analytica scandal broke after the 2016 election, missed in a lot of the coverage was that CA boasted they had *thousands* of identity characteristics on nearly every single American adult. Even Obama's re-election campaign openly talked about using real-time "set top" data to target ads (read: literally pulling second by second cable TV viewing behavior and matching that your FB profile & all other info in your personal online dossier, and that was 12 years ago)

@rabbijill here's more, if you're curious: https://www.nytimes.com/2018/04/04/us/politics/cambridge-analytica-scandal-fallout.html