Kenn WhiteAug 25, 2023

Seriously, WTF College Board?

https://gizmodo.com/sat-college-board-tells-facebook-tiktok-your-scores-gpa-1850768077

The College Board Tells TikTok and Facebook Your SAT Scores

Gizmodo’s tests found the higher-ed gatekeeper shares GPAs, SAT scores, and other data with big tech.

Gizmodo
Show threadRabbi Jill ZimmermanAug 25, 2023
@kennwhite WHAT? With TikTok????
Show threadKenn White
@rabbijill the global economy is driven by oil and a half dozen tech companies. Identity monetization is keeping much of it afloat - the online ad market was >$210 billion last year, just in the US alone.
Aug 25, 2023 at 3:03pmToot!
Show threadRabbi Jill ZimmermanAug 25, 2023
@kennwhite but the COLLEGE board giving info on SAT scores? Shouldn’t that be illegal? And actually immoral?
Show threadKenn WhiteAug 25, 2023
@rabbijill when the Cambridge Analytica scandal broke after the 2016 election, missed in a lot of the coverage was that CA boasted they had *thousands* of identity characteristics on nearly every single American adult. Even Obama's re-election campaign openly talked about using real-time "set top" data to target ads (read: literally pulling second by second cable TV viewing behavior and matching that your FB profile & all other info in your personal online dossier, and that was 12 years ago)
Show threadKenn WhiteAug 25, 2023
@rabbijill here's more, if you're curious: https://www.nytimes.com/2018/04/04/us/politics/cambridge-analytica-scandal-fallout.html
Cambridge Analytica and Facebook: The Scandal and the Fallout So Far

Revelations that digital consultants to the Trump campaign misused the data of millions of Facebook users set off a furor on both sides of the Atlantic. This is how The Times covered it.

The New York Times
Show threadKenn WhiteAug 25, 2023
@rabbijill https://www.theatlantic.com/technology/archive/2012/11/when-the-nerds-go-marching-in/265325/
None

How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama's reelection

The Atlantic