PPC Land11h ago
FYI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #ProgrammaticAdvertising #Viewability #InvalidTraffic
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS

Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.

PPC Land
PPC Land1d ago
FYI: Gaming desktop apps take 11% of web bid requests - and fool viewability tools: Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing. https://ppc.land/gaming-desktop-apps-take-11-of-web-bid-requests-and-fool-viewability-tools/ #Gaming #DesktopApps #WebAdvertising #AdTech #Viewability
Gaming desktop apps take 11% of web bid requests - and fool viewability tools

Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing.

PPC Land
PPC Land3d ago
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #Advertising #Viewability #InvalidTraffic
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS

Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.

PPC Land
PPC LandApr 30
FYI: HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #MRC #Viewability #DigitalMarketing #AdTech #IVTFiltering
HUMAN Security's viewability measurement earns MRC accreditation

HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.

PPC Land
PPC LandApr 28
ICYMI: HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #HUMANSecurity #Viewability #MRCAccreditation #DigitalMarketing #AdTech
HUMAN Security's viewability measurement earns MRC accreditation

HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.

PPC Land
PPC LandApr 27
HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #Viewability #MRCAccreditation #DigitalMarketing #AdTech #VideoMarketing
HUMAN Security's viewability measurement earns MRC accreditation

HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.

PPC Land
HabrMar 29

Что именно считается просмотром в Telegram Ads — разбор механики

Большинство рекламодателей в Telegram Ads смотрят на Views и думают, что понимают что происходит. CPM низкий - значит дёшево . CTR высокий - значит креатив работает . Views растут - значит охват идёт . На деле все три вывода могут быть одновременно неверными, и это не баг платформы, а её фундаментальная архитектура. В статье разбираю как именно Telegram считает просмотр на уровне клиента, чем это отличается от IAB-стандартов которым следуют все остальные рекламные системы, и почему незнание этого отличия регулярно приводит к тому что бюджеты уходят в каналы где аудитория физически не читает рекламу - а в отчёте при этом всё выглядит нормально.

https://habr.com/ru/articles/1016608/

#telegram_ads #интернетреклама #медиапланирование #CPM #viewability #перформансмаркетинг #аналитика_рекламы #telegram #digital_marketing #рекламные_метрики

Что именно считается просмотром в Telegram Ads — разбор механики

Когда я только начинал работать с Telegram Ads, у меня был клиент с хорошим бюджетом и твёрдой уверенностью в том, что он понимает цифры. Смотрел на Views, считал CPM, сравнивал с VK и Директом....

Хабр
PPC LandDec 14
IAB Australia's video framework aims to fix measurement chaos: IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness. https://ppc.land/iab-australias-video-framework-aims-to-fix-measurement-chaos/ #IABAustralia #VideoMarketing #MeasurementFramework #Viewability #AttentionMetrics
IAB Australia's video framework aims to fix measurement chaos

IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness.

PPC Land
PPC LandDec 7
DoubleVerify urges streaming industry to adopt transparency standards: Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists. https://ppc.land/doubleverify-urges-streaming-industry-to-adopt-transparency-standards/ #StreamingIndustry #TransparencyStandards #DigitalAdvertising #Viewability #CTV
DoubleVerify urges streaming industry to adopt transparency standards

Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.

PPC Land
PPC LandDec 26, 2024
Integral Ad Science expands measurement capabilities on Kwai social platform: New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets. https://ppc.land/integral-ad-science-expands-measurement-capabilities-on-kwai-social-platform/?utm_source=dlvr.it&utm_medium=mastodon #DigitalMarketing #AdTech #BrandSafety #Viewability #Kwai
Integral Ad Science expands measurement capabilities on Kwai social platform

New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets.

PPC Land