DoubleVerify urges streaming industry to adopt transparency standards: Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists. https://ppc.land/doubleverify-urges-streaming-industry-to-adopt-transparency-standards/ #StreamingIndustry #TransparencyStandards #DigitalAdvertising #Viewability #CTV

Check My Ads challenges auction transparency standards: Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest. https://ppc.land/check-my-ads-challenges-auction-transparency-standards/ #AuctionTransparency #AdTech #TransparencyStandards #DigitalMarketing #MediaEthics