IAB Australia's video framework aims to fix measurement chaos: IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness. https://ppc.land/iab-australias-video-framework-aims-to-fix-measurement-chaos/ #IABAustralia #VideoMarketing #MeasurementFramework #Viewability #AttentionMetrics

DoubleVerify urges streaming industry to adopt transparency standards: Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists. https://ppc.land/doubleverify-urges-streaming-industry-to-adopt-transparency-standards/ #StreamingIndustry #TransparencyStandards #DigitalAdvertising #Viewability #CTV

Integral Ad Science expands measurement capabilities on Kwai social platform: New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets. https://ppc.land/integral-ad-science-expands-measurement-capabilities-on-kwai-social-platform/?utm_source=dlvr.it&utm_medium=mastodon #DigitalMarketing #AdTech #BrandSafety #Viewability #Kwai