IAB Australia's video framework aims to fix measurement chaos: IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness. https://ppc.land/iab-australias-video-framework-aims-to-fix-measurement-chaos/ #IABAustralia #VideoMarketing #MeasurementFramework #Viewability #AttentionMetrics

IAB Australia releases affiliate program compliance framework: IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation. https://ppc.land/iab-australia-releases-affiliate-program-compliance-framework/ #AffiliateMarketing #IABAustralia #MarketingGuidelines #FraudPrevention #ProgramIntegrity

IAB Australia publishes LLM prompting guide for marketing professionals: IAB Australia AI Working Group releases comprehensive guide on November 19, 2025, providing prompt engineering framework for digital advertising stakeholders. https://ppc.land/iab-australia-publishes-llm-prompting-guide-for-marketing-professionals/ #IABAustralia #MarketingProfessionals #PromptEngineering #DigitalAdvertising #AIWorkingGroup

IAB Australia publishes data deletion framework explainer for adtech: IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights. https://ppc.land/iab-australia-publishes-data-deletion-framework-explainer-for-adtech/ #IABAustralia #DataPrivacy #AdTech #ConsumerRights #PrivacyProtocol

IAB Australia unveils comprehensive market mix modeling vendor landscape: IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges. https://ppc.land/iab-australia-unveils-comprehensive-market-mix-modeling-vendor-landscape/ #IABAustralia #MarketMixModeling #DigitalMarketing #Advertising #DataAnalytics

IAB Australia releases alcohol advertising compliance guides for digital audio: IAB Australia publishes comprehensive ABAC compliance frameworks targeting publishers and buyers in digital audio advertising market. https://ppc.land/iab-australia-releases-alcohol-advertising-compliance-guides-for-digital-audio/ #DigitalAudio #AdvertisingCompliance #IABAustralia #AlcoholAdvertising #ABAC

IAB Australia releases comprehensive guide for programmatic DOOH buyers: IAB Australia makes programmatic digital out-of-home advertising more accessible to agencies with new 2025 buyers guide featuring technical insights. https://ppc.land/iab-australia-releases-comprehensive-guide-for-programmatic-dooh-buyers/ #ProgrammaticAdvertising #DOOH #DigitalMarketing #AdvertisingTrends #IABAustralia

Retail media partnerships evolve as brands work with multiple networks: Panel discussion at IAB Australia summit reveals changing industry dynamics and multi-partner strategies emerging across retail ecosystem. https://ppc.land/retail-media-partnerships-evolve-as-brands-work-with-multiple-networks/ #RetailMedia #Partnerships #IABAustralia #BrandStrategy #MarketingTrends

ICYMI: IAB Australia sets dates for audio advertising summits in February and March 2025: Audio Summit events in Sydney and Melbourne will examine digital audio streaming trends and podcast advertising metrics. https://ppc.land/iab-australia-sets-dates-for-audio-advertising-summits-in-february-and-march-2025/ #IABAustralia #AudioSummit #DigitalAudio #PodcastAdvertising #StreamingTrends

ICYMI: IAB Australia sets dates for audio advertising summits in February and March 2025: Audio Summit events in Sydney and Melbourne will examine digital audio streaming trends and podcast advertising metrics. https://ppc.land/iab-australia-sets-dates-for-audio-advertising-summits-in-february-and-march-2025/ #IABAustralia #AudioSummit #PodcastAdvertising #DigitalAudio #StreamingTrends