FYI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #CTV #StreamingAds #AdBuying

ICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #DirectAdBuying #CTV #StreamingAds

ICYMI: Magnite's CTV bet pays off: 32% growth signals a streaming ad shift: Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over. https://ppc.land/magnites-ctv-bet-pays-off-32-growth-signals-a-streaming-ad-shift/ #StreamingAds #CTV #DigitalMarketing #Advertising #RevenueGrowth

Magnite's CTV bet pays off: 32% growth signals a streaming ad shift: Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over. https://ppc.land/magnites-ctv-bet-pays-off-32-growth-signals-a-streaming-ad-shift/ #Magnite #CTV #StreamingAds #AdGrowth #DigitalAdvertising

TikTok's new catalog ads target streamers where they actually discover shows: TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization. https://ppc.land/tiktoks-new-catalog-ads-target-streamers-where-they-actually-discover-shows/ #TikTok #StreamingAds #DigitalMarketing #SocialMedia #AdTech

Bot tracking and streaming ads reshape marketing week four: Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026. https://ppc.land/bot-tracking-and-streaming-ads-reshape-marketing-week-four/ #MarketingTrends #AdTech #StreamingAds #AICrawler #DigitalMarketing

Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote