ICYMI: Australia's internet ad market hits $18.4bn - but not all formats won: Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.
https://ppc.land/australias-internet-ad-market-hits-18-4bn-but-not-all-formats-won/ #Australia #InternetAdvertising #DigitalMarketing #VideoMarketing #AdGrowth
Australia's internet ad market hits $18.4bn - but not all formats won
Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.
PPC LandMagnite's CTV bet pays off: 32% growth signals a streaming ad shift: Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.
https://ppc.land/magnites-ctv-bet-pays-off-32-growth-signals-a-streaming-ad-shift/ #Magnite #CTV #StreamingAds #AdGrowth #DigitalAdvertising
Magnite's CTV bet pays off: 32% growth signals a streaming ad shift
Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.
PPC LandIAB forecasts 9.5% ad growth as marketers shift toward agentic AI: Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.
https://ppc.land/iab-forecasts-9-5-ad-growth-as-marketers-shift-toward-agentic-ai/ #IAB #AdGrowth #AIMarketing #DigitalAdvertising #AutonomousCampaigns
IAB forecasts 9.5% ad growth as marketers shift toward agentic AI
Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.
PPC Land🔊 Big news in audio advertising! LiveOne renews its exclusive partnership with DAX US — and now expands into in-car audio ads to reach listeners on the go, with programmatic ad revenue projected to grow 30%+ in 2026! 📈🔥
Read more 👇
👉 https://thepodcasting.org/liveone-renews-dax-us-partnership-expands-in-car-audio-advertising-in-the-us/
#LiveOne #DAXUS #AudioAdvertising #InCarAudio #ProgrammaticAds #Podcasting #AdTech #MarketingNews #DigitalMarketing #AdGrowth
FanDuel Sports Network sees 25% streaming ad growth: Streaming sports network reports strong monetization gains through advanced programmatic platform technology.
https://ppc.land/fanduel-sports-network-sees-25-streaming-ad-growth/ #FanDuel #SportsStreaming #AdGrowth #ProgrammaticAdvertising #Monetization
FanDuel Sports Network sees 25% streaming ad growth
Streaming sports network reports strong monetization gains through advanced programmatic platform technology.
PPC LandICYMI: Digital advertising 'defied economic gravity' with €118.9bn growth: IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.
https://ppc.land/digital-advertising-defied-economic-gravity-with-eu118-9bn-growth/ #DigitalAdvertising #MarketingTrends #EconomicGrowth #IAB #AdGrowth
Digital advertising 'defied economic gravity' with €118.9bn growth
IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.
PPC LandICYMI: Amazon's ad business surges 19% to $13.9 billion in Q1 2025: Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users.
https://ppc.land/amazons-ad-business-surges-19-to-13-9-billion-in-q1-2025/ #AmazonAdvertising #AdGrowth #DigitalMarketing #PPC #MarketingStrategy
Amazon's ad business surges 19% to $13.9 billion in Q1 2025
Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users.
PPC LandRetail media surge: Sponsored products drive 22% growth in European market: How brands can capitalize on the fastest-growing ad format as performance budgets shift.
https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/ #RetailMedia #SponsoredProducts #AdGrowth #MarketingTrends #PerformanceMarketing
Retail media surge: Sponsored products drive 22% growth in European market
How brands can capitalize on the fastest-growing ad format as performance budgets shift.
PPC Land