PPC LandMar 13
ICYMI: IAB Sweden kicks out Meta over failure to tackle deceptive ads: IAB Sweden today expelled Meta from its membership after ruling that the platform's work against deceptive ads is insufficient, marking a rare trade body sanction. https://ppc.land/iab-sweden-kicks-out-meta-over-failure-to-tackle-deceptive-ads/ #Meta #DigitalAdvertising #AdTransparency #SocialMediaResponsibility #DeceptiveAds
IAB Sweden kicks out Meta over failure to tackle deceptive ads

IAB Sweden today expelled Meta from its membership after ruling that the platform's work against deceptive ads is insufficient, marking a rare trade body sanction.

PPC Land
The Daily PerspectiveMar 2

X Rolls Out 'Paid Partnership' Labels as Creator Transparency Push Gains Ground

#XTwitter #PaidPartnership #InfluencerMarketing #CreatorEconomy #AdTransparency #AusNews

https://thedailyperspective.org/article/2026-03-02-x-rolls-out-paid-partnership-labels-as-creator-transparency-push-gains-ground-dcedeec2

X Rolls Out 'Paid Partnership' Labels as Creator Transparency Push Gains Ground

X launches Paid Partnership labels for sponsored posts, joining Instagram and YouTube in formalising influencer disclosure. Here's what it means for Australia.

The Daily Perspective
PPC LandFeb 3
AppLovin CEO defends business model as transparency questions mount: AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices. https://ppc.land/applovin-ceo-defends-business-model-as-transparency-questions-mount/ #AppLovin #DigitalMarketing #AdTransparency #BusinessModel #MarketingInsights
AppLovin CEO defends business model as transparency questions mount

AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.

PPC Land
PPC LandJan 8
Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote
Show-level transparency comes to streaming TV ads through Index Exchange

Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.

PPC Land
eicker.news ᳇ tech newsJan 1
#Meta altered its #adtransparency tools to reduce the visibility of #scam #advertisements, particularly in response to regulatory scrutiny in #Japan. Instead of implementing universal #advertiserverification, which could have significantly reduced #scamads but also revenue, Meta focused on #manipulating search results to make #fraudulentads less discoverable. https://interestingengineering.com/culture/meta-scam-ads-ad-library-regulatory-scrutiny?eicker.news #tech #media #news
Meta used a 'global playbook' to adjust ad transparency tools: Report

Internal documents show how Meta adjusted ad transparency systems to limit regulatory scrutiny of AI-driven scam advertising.

Interesting Engineering
PPC LandDec 7
IAB Europe adds multilingual support to DSA transparency guidelines: IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure. https://ppc.land/iab-europe-adds-multilingual-support-to-dsa-transparency-guidelines/ #IABEurope #DSA #AdTransparency #DigitalAdvertising #MultilingualSupport
IAB Europe adds multilingual support to DSA transparency guidelines

IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure.

PPC Land
Show threadsix_grandfathers_mountainDec 4

@jernej__s @[email protected]

RE
#DSA fine tomorrow against #X on #adtransparency, blue check & dark patter

Thx, I see it and the #Colbert funny clip (stupid)

PPC LandOct 29
Media Rating Council issues draft standards for digital ad auction transparency: Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels. https://ppc.land/media-rating-council-issues-draft-standards-for-digital-ad-auction-transparency/ #DigitalAdvertising #AdTransparency #MediaRatingCouncil #AdStandards #DigitalMarketing
Media Rating Council issues draft standards for digital ad auction transparency

Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

PPC Land
PPC LandMay 17, 2025
ICYMI: The Trade Desk launches OpenSincera for greater ad transparency: Free tool aims to provide industrywide visibility into digital advertising performance metrics. https://ppc.land/the-trade-desk-launches-opensincera-for-greater-ad-transparency/ #AdTech #DigitalMarketing #Advertising #AdTransparency #OpenSincera
The Trade Desk launches OpenSincera for greater ad transparency

Free tool aims to provide industrywide visibility into digital advertising performance metrics.

PPC Land
Mr Tech KingMay 16, 2025
EU's grilling TikTok on ad transparency. Allegedly not enough info on ad details or an ad library, possibly violating DSA. TikTok says its committed but wants clearer guidelines from the EU. #TikTok #DSA #AdTransparency