Как мы сделали автогенерацию контента для риелторов в мобильном приложении

Всем привет! Мы добавили новый функционал в мобильном приложении цифровой платформы для риелторов, который позволил создавать продающий контент для социальных сетей и генерировать новые лиды. В статье расскажу, как мы пришли к созданию такого инструмента и как он повлиял на увеличение количества сделок наших пользователей.

https://habr.com/ru/articles/1010674/

#productdevelopment #marketing #ux #datadesign #mobileapp #digitalmarketing #продуктология #content #content_management_system

Как мы сделали автогенерацию контента для риелторов в мобильном приложении

Всем привет! Мы добавили новый функционал в мобильном приложении цифровой платформы для риелторов, который позволил создавать продающий контент для социальных сетей и генерировать новые лиды.  В...

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Data, designed: #Data is more than an asset: it is a designed experience, a product. Jed Sundwall’s article “Great #DataProducts” reminds us that #OpenData matters only when paired with intent, usability, and care in creation. A shout out for #DataDesign and #ProductThinking for #geospatial data. – @davidoesch
https://spatialists.ch/posts/2025/12/15-data-designed/ #GIS #GISchat #geospatial #SwissGIS
Data, designed – Spatialists – geospatial news

#Data is more than an asset: it is a designed experience, a product. Jed Sundwall’s article “Great #DataProducts” reminds us that #OpenData matters only when paired with intent, usability, and care in creation. A shout out for #DataDesign and #ProductThinking for #geospatial data.

Spatialists – geospatial news
How to Nail Your Colour Choices in Power BI 🎨
✔️ Brand palettes = consistency
✔️ Colours tell stories (green = good, red = alert)
✔️ Use JSON themes for polished designs
✔️ Test on all devices
Find all 10 tips on my LinkedIn: Matthew Spuffard 🚀 https://www.linkedin.com/feed/update/urn:li:activity:7272524827045867522/
#PowerBI #DataDesign #ColourTips #BaseOne #MatthewSpuffard
Matthew Spuffard on LinkedIn: #matthewspuffard #powerbi #powerbitips #designtips #data #dataanalytics…

10 𝐓𝐢𝐩𝐬: 𝐇𝐨𝐰 𝐭𝐨 𝐂𝐡𝐨𝐨𝐬𝐞 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐂𝐨𝐥𝐨𝐮𝐫𝐬 𝐟𝐨𝐫 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 🎨 First impressions count when it comes to how your dashboards are perceived - some feel right, while others seem messy. When presenting your work to teammates and decision-makers it's important to feel confident that you've nailed the look and feel. 𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐨𝐟𝐭𝐞𝐧 𝐥𝐢𝐞𝐬 𝐢𝐧 𝐜𝐨𝐥𝐨𝐮𝐫—not just picking the pretty ones, but the right ones for your data and audience. I recommend these 10 steps to nailing your colour choices every time: 1. 𝐒𝐭𝐚𝐫𝐭 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐏𝐚𝐥𝐞𝐭𝐭𝐞 🎯 Business colours are more than just for logo's! They bring consistency and professionalism to your dashboards. Use them for headers, key visuals or accents. 2. 𝐔𝐬𝐞 𝐂𝐨𝐥𝐨𝐮𝐫 𝐭𝐨 𝐓𝐞𝐥𝐥 𝐚 𝐒𝐭𝐨𝐫𝐲 📖 Every colour should have a job. Green for positive trends, red for warnings and neutral tones for context. Let your audience feel the data at a glance. 3. 𝐋𝐢𝐦𝐢𝐭 𝐘𝐨𝐮𝐫 𝐏𝐚𝐥𝐞𝐭𝐭𝐞 🎨 Less is more. Stick to 2-3 main colours and 1-2 accent shades. Overloading colours can confuse your audience and dilute your message. 4. 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 ♿ Ensure your colour choices work for everyone. Use high contrast and avoid combinations like red and green, which can be difficult for colourblind users. 5. 𝐋𝐞𝐚𝐧 𝐨𝐧 𝐂𝐨𝐥𝐨𝐮𝐫 𝐓𝐡𝐞𝐨𝐫𝐲 🌀 Analogous colours (next to each other on the wheel) feel harmonious, while complementary colours (opposites) create contrast. Use these principles to guide your choices. 6. 𝐊𝐞𝐞𝐩 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝𝐬 𝐍𝐞𝐮𝐭𝐫𝐚𝐥 🤍 Bright or busy backgrounds can distract from your visuals. Stick to light greys or whites to make your data pop. 7. 𝐓𝐞𝐬𝐭 𝐨𝐧 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐃𝐞𝐯𝐢𝐜𝐞𝐬 📱 Colours can look different on various screens. Always preview your dashboards on a laptop, tablet, and phone to ensure consistency. 8. 𝐀𝐝𝐝 𝐕𝐢𝐬𝐮𝐚𝐥 𝐂𝐮𝐞𝐬 𝐁𝐞𝐲𝐨𝐧𝐝 𝐂𝐨𝐥𝐨𝐮𝐫 🧩 Don’t rely on colour alone to convey meaning. Use shapes, text, or icons to reinforce your message for a more inclusive experience. 9. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 𝐓𝐡𝐞𝐦𝐞𝐬 🖌️ Use built-in or custom JSON themes to apply a polished, consistent colour palette across your entire report in seconds. 10. 𝐈𝐭𝐞𝐫𝐚𝐭𝐞 𝐖𝐢𝐭𝐡 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 🔄 Share your colour choices early and refine them based on user feedback. Sometimes the colours you love might not resonate with your audience! 𝘎𝘳𝘦𝘢𝘵 𝘤𝘰𝘭𝘰𝘶𝘳𝘴 = 𝘤𝘭𝘦𝘢𝘳 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 + 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦 𝘥𝘢𝘴𝘩𝘣𝘰𝘢𝘳𝘥𝘴. 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 (link in comments) for more Power BI design tips and freebies! 🎉 #matthewspuffard #powerbi #powerbitips #designtips #data #dataanalytics #colourtheory #branding #baseone

Rounded bars on Power BI bar charts—who’s with me? 🙋

Clean, modern #UIUX matters! This design rocks and could make dashboards look so much better. Let’s push for these little improvements that make a big difference!

For more design ideas, visit my LinkedIn: Matthew Spuffard https://www.linkedin.com/in/matthewspuffard/🚀
#PowerBI #DataDesign #DashboardTips

Power BI design directly impacts decision-making efficiency. 🎯
Here are 10 tips to make it work for you:
1️⃣ Design for aesthetics—better-looking dashboards feel easier to use.
2️⃣ Highlight key KPIs with visual hierarchy.
3️⃣ Simplify—focus on core metrics, not clutter.
4️⃣ Use intentional colours to guide users.
5️⃣ Add interactivity with slicers, filters, and drill-throughs.
Want all 10 tips? Visit my LinkedIn for the full post: Matthew Spuffard 🚀
#PowerBI #DataDesign #Efficiency
White space: the most underrated design tool in Power BI! 🌌
It’s more than “empty space.”
White space:
🧠 Makes dashboards clearer & reduces overwhelm.
🎯 Highlights key insights & KPIs.
📐 Adds a clean, professional finish to your reports.
👉 Use grids, margins & padding to let your visuals breathe.
Want more Power BI design tips? Visit my LinkedIn for the full guide: Matthew Spuffard https://www.linkedin.com/in/matthewspuffard/ 🚀
#PowerBI #DataDesign #WhiteSpace
⚡ 3 Easy Ways to Speed Up Power BI Report Design 📊
Save time without compromising quality:
1️⃣ Use templates for instant layouts & themes.
2️⃣ Apply a JSON theme to style your report in one go.
3️⃣ Use a grid for perfect visual alignment every time.
Which hack will you try first? Get the full post on my LinkedIn: Matthew Spuffard https://www.linkedin.com/in/matthewspuffard/🚀
#PowerBI #DataDesign #DashboardTips
Great UI/UX in data platforms isn’t optional—it’s essential. 🎨
By applying psychology, I design dashboards that feel intuitive, engaging & effective.
Here are my top principles:
🔹 Aesthetic Usability: Make it look good & users trust it more.
🔹 Visual Hierarchy: Prioritise key metrics for faster decisions.
🔹 Cognitive Load: “One screen, one story” for clarity.
Want to learn all 10 principles I use? See full article on my LinkedIn: https://www.linkedin.com/in/matthewspuffard/🚀
#DataDesign #UIUX #DataAnalytics

Trying to build my first Data Vault model in #Snowflake. But I'm not quite understanding the concept of hash keys. My source system already has a sequence as a surrogate key and just creating a hash of that value seems to serve no purpose.

I can understand it if I didn't always have a surrogate key but why should I use them if I do?
#sqlhelp #datawarehouse #datavault #datadesign