Revealed: British Ad Giant’s Billion-Dollar Greenwash of U.S. Oil Industry

British #advertising conglomerate #WPP has helped oil companies #ExxonMobil, #Chevron, #Shell, and #BP spend an estimated $1 billion on ads in the #UnitedStates since the 2015 #ParisAgreement to tackle #ClimateChange, a new report shows.

“The UK prides itself on #climate leadership, and yet WPP, the supposed jewel of the British advertising industry, is facilitating dangerously misleading advertising in the U.S.,” said Victoria Harvey, holder of a PhD in the ad industry’s response to the #ClimateCrisis from the University of East Anglia, who reviewed #DeSmog’s methodology.

https://impakter.com/revealed-british-ad-giants-billion-dollar-greenwash-of-u-s-oil-industry/

Revealed: British Ad Giant’s Billion-Dollar Greenwash of U.S. Oil Industry - Impakter

DeSmog analysis reveals London-based WPP linked to twice as much oil advertising as American rivals despite its internal climate policy.

Impakter

Revealed: British ad firm’s billion-dollar greenwash of US oil industry

WPP’s agencies Ogilvy and Wavemaker have worked on US campaigns for BP and Chevron respectively, which received complaints of misleading advertising for taglines.

#greenwashing #ogilvy #wavemaker #wpp #oilindustry #shell #chevron #bp #exxonmobil

https://www.theguardian.com/media/2026/apr/30/revealed-british-ad-firm-billion-dollar-greenwash-of-us-oil-industry

Revealed: British ad firm’s billion-dollar greenwash of US oil industry

London-based WPP accused of breaching climate policy after report reveals firm linked to twice as much oil advertising as US rivals

The Guardian
https://www.theguardian.com/media/2026/apr/30/revealed-british-ad-firm-billion-dollar-greenwash-of-us-oil-industry; https://www.documentcloud.org/documents/28083184-desmog-april-2026-report-on-ad-agency-exposure-to-us-oil-industry/. "A #British #advertising conglomerate has helped the #oil #companies #ExxonMobil, #Chevron, #Shell & #BP spend an estimated $1.5bn (£1.1bn) on #adverts in the #US since the 2015 #Paris agreement to tackle the #climatecrisis, a #report shows. London-based #WPP was the leading advertising group serving the US’s oil #industry over the past decade, according to #analysis by the #climate #investigations platform #DeSmog."
Revealed: British ad firm’s billion-dollar greenwash of US oil industry

London-based WPP accused of breaching climate policy after report reveals firm linked to twice as much oil advertising as US rivals

The Guardian
Revealed: British ad firm’s billion-dollar greenwash of US oil industry

London-based WPP accused of breaching climate policy after report reveals firm linked to twice as much oil advertising as US rivals

The Guardian
ICYMI: FTC sues WPP, Publicis, and Dentsu over brand safety collusion: FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers. https://ppc.land/ftc-sues-wpp-publicis-and-dentsu-over-brand-safety-collusion/ #FTCsued #WPP #Publicis #Dentsu #BrandSafety
FTC sues WPP, Publicis, and Dentsu over brand safety collusion

FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers.

PPC Land

#Ad Companies Settle With F.T.C. Over Claims of Harm to #Conservative Sites

#WPP , #Dentsu and #Publicis settled claims they colluded on policies to combat #misinformation , denying ad revenue to publishers on the #right.
#maga

https://www.nytimes.com/2026/04/15/technology/ftc-ad-companies-settlement.html

Ad Companies Settle With F.T.C. Over Claims of Harm to Conservative Sites

WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers on the right.

The New York Times
Oh Look, The MAGA FTC Built The Censorship Industrial Complex It Was Screaming About

We’ve been covering the Trump administration’s escalating campaign against NewsGuard for a while now. It started with the House Oversight Committee’s absurd investigation of the c…

Techdirt
FTC sues WPP, Publicis, and Dentsu over brand safety collusion: FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers. https://ppc.land/ftc-sues-wpp-publicis-and-dentsu-over-brand-safety-collusion/ #FTCSued #BrandSafety #WPP #Publicis #Dentsu
FTC sues WPP, Publicis, and Dentsu over brand safety collusion

FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers.

PPC Land
Brands and agencies are shifting from asking why about AI to answering how, according to IAB summit discussion. WPP spent two years consolidating AI across creative, production and media teams, centralising governance at holding company level due to high capital requirements. Yum Brands built an AI factory using first-party data. https://www.marketingdive.com/news/how-brands-agencies-are-operationalizing-ai-as-the-tech-matures/816241/ #Marketing #Strategy #AI #WPP
How brands and agencies are operationalizing AI as the tech matures

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

Marketing Dive