PPC Land1d ago
ICYMI: FTC sues WPP, Publicis, and Dentsu over brand safety collusion: FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers. https://ppc.land/ftc-sues-wpp-publicis-and-dentsu-over-brand-safety-collusion/ #FTCsued #WPP #Publicis #Dentsu #BrandSafety
FTC sues WPP, Publicis, and Dentsu over brand safety collusion

FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers.

PPC Land
PrivacyDigest2d ago

#Ad Companies Settle With F.T.C. Over Claims of Harm to #Conservative Sites

#WPP , #Dentsu and #Publicis settled claims they colluded on policies to combat #misinformation , denying ad revenue to publishers on the #right.
#maga

https://www.nytimes.com/2026/04/15/technology/ftc-ad-companies-settlement.html

Ad Companies Settle With F.T.C. Over Claims of Harm to Conservative Sites

WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers on the right.

The New York Times
Techdirt2d ago

Oh Look, The MAGA FTC Built The Censorship Industrial Complex It Was Screaming About

https://fed.brid.gy/r/https://www.techdirt.com/2026/04/16/oh-look-the-maga-ftc-built-the-censorship-industrial-complex-it-was-screaming-about/

Oh Look, The MAGA FTC Built The Censorship Industrial Complex It Was Screaming About

We’ve been covering the Trump administration’s escalating campaign against NewsGuard for a while now. It started with the House Oversight Committee’s absurd investigation of the c…

Techdirt
PPC Land2d ago
FTC sues WPP, Publicis, and Dentsu over brand safety collusion: FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers. https://ppc.land/ftc-sues-wpp-publicis-and-dentsu-over-brand-safety-collusion/ #FTCSued #BrandSafety #WPP #Publicis #Dentsu
FTC sues WPP, Publicis, and Dentsu over brand safety collusion

FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers.

PPC Land
Online Marketing Strategy ⌘Apr 2
Brands and agencies are shifting from asking why about AI to answering how, according to IAB summit discussion. WPP spent two years consolidating AI across creative, production and media teams, centralising governance at holding company level due to high capital requirements. Yum Brands built an AI factory using first-party data. https://www.marketingdive.com/news/how-brands-agencies-are-operationalizing-ai-as-the-tech-matures/816241/ #Marketing #Strategy #AI #WPP
How brands and agencies are operationalizing AI as the tech matures

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

Marketing Dive
VarietyMar 5

Nancy Hall Named U.S. CEO of WPP Media

https://fed.brid.gy/r/https://variety.com/2026/tv/news/nancy-hall-u-s-ceo-wpp-media-1236679901/

VarietyMar 5

Nancy Hall Named U.S. CEO of WPP Media
#Variety #News #BrianLesser #NancyHall #WPP #WPPMedia

https://variety.com/2026/tv/news/nancy-hall-u-s-ceo-wpp-media-1236679901/

Nancy Hall Named U.S. CEO of WPP Media

Nancy Hall Named U.S. CEO of WPP Media

Variety
PPC LandMar 2
ICYMI: WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules: WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic. https://ppc.land/wpp-collapses-trade-desk-stumbles-and-ai-rewrites-ad-industry-rules/ #Advertising #DigitalMarketing #AI #WPP #TradeDesk
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules

WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.

PPC Land
PPC LandMar 1
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules: WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic. https://ppc.land/wpp-collapses-trade-desk-stumbles-and-ai-rewrites-ad-industry-rules/ #Advertising #DigitalMarketing #AI #WPP #TradeDesk
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules

WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.

PPC Land
Online Marketing Strategy ⌘Feb 28
WPP is dismantling the agency complexity that resulted from years of acquisitions through its Elevate28 strategy: the plan consolidates operations into four units around creative, production, media and enterprise solutions, with a shared operating system. Clients cited siloed structures and difficulty navigating the company as key frustrations holding back client obsession. https://www.marketingdive.com/news/how-wpp-aims-to-cut-down-agency-complexity-with-its-elevate28-strategy/813366/ #Marketing #Strategy #WPP
How WPP aims to cut down agency complexity with its Elevate28 strategy

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.

Marketing Dive